We’ve got a phenomenal new Scandinavian talent to share with you today, who is almost certain to hit the global mainstream very soon.
Hailing from Stockholm, NOEL is a Norwegian-Swedish singer and songwriter who transitioned into the world of music after a knee injury halted his progress into becoming a footballer.
‘When You’re Not Mine’ serves as a powerful anthem for the broken-hearted, and is sure to resonate with huge swathes of listeners across the world.
“‘When You’re Not Mine’ was one of the first songs I wrote on my songwriting journey, and it has sort of progressed over time, just like me. It started as a break-up song, but it didn’t feel honest since I haven’t really been in love before. After rewriting the lyrics, it evolved into a personal story about longing for a special someone. Now, over a year later and after many late nights, I think we finally got it right, and I’m very proud of it. This song is for my future person.“
The song was written alongside prominent songwriters Johan Lindbrandt and Freddy Alexander, as well as Alfitude favourite Clara Mae.
