It’s hard to believe that I have featured Frida Sundemo as early as 2011 and yet I am still so in love with pretty much every release since.
Today we are treated to another synth-pop gem from the Swede, and it’s exactly as you would expect; a beautifully composed melody with fragile vocals that somehow still creates an elevated sense of emotion.
Taken from the new EP ‘Sounds In My Head’ which is out today. No surprises in guessing that I’ll tell you it’s absolutely sublime.
This quickfire is a bit of a big deal for me. Frida Sundemo’s been on my radar for as long as I can remember, and was one of the first artists to be featured on this site back in 2011. With an album due for release in October, I had the chance to ask a few questions…
So, I’ve been a fan since 2010. I can’t even remember how I stumbled across your music but I remember falling in love with the sound straight away. Seven years later, how has your sound evolved?
That’s lovely to hear, thank you very much! Back in 2010 the music was guitar-based and the productions quite small. In 2012 I started working with (producer/songwriter) Joel Humlén and we developed the sound more towards the electronic pop genre.
Ever since then I feel like we’ve let the productions grow bigger and bigger and we’ve also moved in a cinematic direction. Still, I guess you could recognise the melodies and harmonies all throughout the years. That has always been the core of my music.
What inspires you when you think of songs to write?
Almost anything. A conversation, a concert, a good song, a memory, feeling bored, feeling sad, feeling free and much more. But on my upcoming album I’ve gotten a lot of inspiration from sci-fi space films. And I’ve Youtube’d video clips of space in the studio that I’ve looped on the screen while writing the music.
Where is your favourite place to write songs?
I wish I’d answer ‘in the deepest forests of Northern Sweden’ or something like that but it’s actually in my studio in Stockholm. I love structure and good technical conditions. Actually, I also love writing on the guitar at my parents summer house at Tjörn, an island on the west coast of Sweden. That’s a bit more romantic, I guess.
Tell me of a new artist that you are a fan of, and why…
Norbert Lukacs from Sweden. He released his debut EP recently and it’s just beautiful. Melancholic retro-indie music that makes you sad in just the perfect amount.
Who would you love to collaborate with on a song, dead or alive?
I’d love to do a duet with Tom Waits. His voice is just to die for.
What does the year ahead have in store for you?
I’m releasing my international debut album ’Flashbacks & Futures’ on Oct 6 and I’m super excited about that! It’s a lot of PR stuff going on around it and I’m also doing a couple of shows this fall. And I’ll keep writing new music of course. I never stop.
The inevitably beautiful debut record, ‘Flashbacks and Futures’ is due October 6th.