“elevator girl’ is partly inspired by the time I had to get an elevator to my hotel room on the 22nd floor with a first date who I’d only just met in the lobby. When we entered there were other people already in the elevator so we stayed silent because it felt weird to address the awkwardness in front of strangers. But it’s also about the elation of a first date – the fact that it can make you feel kind of high without drugs.”
Balancing a cheesy production with throw-back smooth soul, Shura’s managed to create a cute pop bop that’s too sweet not to fall in love with.
Very cool new visuals from Shura.
With the year finally winding down, the BBC has revealed it’s longlist for the Sound of 2015. The winner from this poll almost always ends up being a household name. Here’s the longlist of talent, with a link to their first feature on Alfitude when relevant – although bear in mind some of these posts are so old that the media’s probably not up any more:
- Rae Morris – featured December 2012
- Kwabs – featured March 2013
- James Bay – featured April 2013
- Years & Years – featured August 2013
- Låpsley – featured January 2014
- Shura – featured February 2014
- SOAK- featured February 2014
- Shamir – featured April 2014
- Wolf Alice – featured April 2014
- Sunset Sons – featured September 2014
- George The Poet
On a personal note, I think it’s a much stronger selection than the last couple of years. My bets go on James Bay, Shura, Rae Morris, Kwabs, Sunset Sons or Years & Years (my favourite) to win. But it’s hard to call just yet… A countdown to the shortlist leads to the winner being announced on January 9th 2015. Listen to the music here.
It’s all happening for Shura, having just signed with Polydor. Her first ever live show is at Pitchfork Paris on October 29 and the London date at Studio Spaces sold out in a day.
I can’t fault this new one from Shura.
If you like your Jessie Ware you will love this. Mellow, breezy, slick pop. Check out here.