Shura – elevator girl (feat. Ivy Sole)

“elevator girl’ is partly inspired by the time I had to get an elevator to my hotel room on the 22nd floor with a first date who I’d only just met in the lobby. When we entered there were other people already in the elevator so we stayed silent because it felt weird to address the awkwardness in front of strangers. But it’s also about the elation of a first date – the fact that it can make you feel kind of high without drugs.”

Shura

shura – Side Effects

Balancing a cheesy production with throw-back smooth soul, Shura’s managed to create a cute pop bop that’s too sweet not to fall in love with.

shura

BBC Sound Of 2015 longlist revealed

bbc sound of 2015
bbc sound of 2015 longlist

With the year finally winding down, the BBC has revealed it’s longlist for the Sound of 2015. The winner from this poll almost always ends up being a household name. Here’s the longlist of talent, with a link to their first feature on Alfitude when relevant – although bear in mind some of these posts are so old that the media’s probably not up any more:

On a personal note, I think it’s a much stronger selection than the last couple of years. My bets go on James Bay, Shura, Rae Morris, Kwabs, Sunset Sons or Years & Years (my favourite) to win. But it’s hard to call just yet… A countdown to the shortlist leads to the winner being announced on January 9th 2015. Listen to the music here.

Listen: Shura ‘Indecision’

shura

It’s all happening for Shura, having just signed with Polydor. Her first ever live show is at Pitchfork Paris on October 29 and the London date at Studio Spaces sold out in a day.