“Juice” compares the exploitation of black culture to orange juice, through a first person account of my own experiences. Playing on the concept of having the “juice”, a phrase popularised by social media, I aim to turns the tables, taking ownership of my individuality, and distancing myself from anyone that denied me of my voice/Juice. I’ve always had the Juice, it’s just that now people wanna drink from the fountain.”
The intense energy emerging from TAPZ is pretty unique from the hip hop that I’ve been listening to so far this year. Here’s more about this fresh new talent from New Zealand…
Tell us more about your sound?
My sound is a sonic representation of my personality. Along with my visuals.
Who inspired you to get into music when you were growing up?
The move from Zimbabwe to New Zealand. I couldn’t speak English at that time, I was in search for a language form that could help people understand who I am. Music became that, which bled into the visuals and fashion aesthetic. Art is the universal language for all man kind, we are all born with the ability to speak it, if I wanna be a voice to the masses, what better language to communicate with than a language we all understand… or at least once understood.
Where has been the best place to perform?
Every show is different. They’re all special in their unique ways. It’s an interaction, an opportunity to connect with people, and use the voice I once didn’t have. It’s like if I had kids and shit, I’m not gonna choose a favourite, they’re all special to me.
What new vibes are you currently listening to?
GALLANTINO (that’s my gang). LVRN (I love everything they’re doing)
Who would be your dream collaboration be with (dead or alive)?
Jesus. I want to be as selfless as he is, and to serve people through art, show them a perspective they’ve never seen before, or just as simple as triggering a feeling.
What do you hope to achieve by the end of 2017?
I just wanna tell people truth, through a language we all understand, art, a language I’ve become familiar with. In other words, more songs, more videos, more art.
Hip hop from New Zealand.