Iconic Swedish pop star Loreen unveils her first new single since her triumphant Eurovision win at Liverpool this year.
‘Is It Love’ is sonically inspired by Loreen’s Moroccan Berber roots, while the elevated vocals provide listeners with style of ‘spiritual pop’ that is really quite phenomenal to experience.
“‘Is It Love’ was born from a place of seeking clarity, it’s a song describing and contemplating a love thats so deep but at the same time filled with confusion. It’s about realising that to create a deeper understanding of yourself you need to accept the duality of life, that distortion and clarity goes hand in hand and are equally as important. And to experience the depth of true love, both to the self as well as to others, you have to accept and experience the depth of pain.”
The song was written by some of the industry’s biggest names, including MTHR, Dag Lundberg and Maia Wright, while production personnel includes Albin Nedler and Josh Gudwin.
Loreen shortly embarks on a tour across the UK and Europe, with all dates sold out. If you were lucky enough to get some tickets then we’re very jelaous!
🎵 Follow the Scandinavia Sound Playlist