Swedish RnB with an undercurrent of coolness that could only be achieved in that unique Scandinavian way.
A polished mix of sharp beats with an indie-soul essence.
Mellow pop with smooth vocals.
“I grew up in the early 00s, when pop artists were mostly manufactured and would only allude to their struggles in order not to tarnish their perfect image. I remember watching the video for Justin Timberlake’s ‘Cry Me A River’ (the one with the Britney Spears lookalike) and recognising his use of a star much brighter than him to help build his success outside of NSYNC. Madness.
I was still a kid but realised that it is possible for lyrics to represent something personal and still resonate with strangers. I immediately started working to develop my lyrical capabilities and began writing for producers when I was seventeen but more recently, decided to front my music independently after leaving an abusive relationship. I might not fit the mould of a perfect pop star but perfect is far from my truth.”
A singer/ songwriter vibe that isn’t too dissimilar to Jack Johnson, only with more character and edge.
A beautifully dreamy soul sound from this new London talent. It’s a blend of being charming, cute and sad all at the same time.
A trippy, groovy indie vibe that also somehow manages to sound mellow and ever so slightly cheesy.
Oddly quirky indie that that flirts between baroque and bubblegum pop.
“Again’ is about meeting someone for the first time and getting that rare crazy connection. There’s a glimpse of what could be, that wave of excitement and anticipation when you think you might be on the brink of something special.”