
A unique take on hip hop, with lyricism that is captivating, raw and honest.

A unique take on hip hop, with lyricism that is captivating, raw and honest.

With a uniquely distinctive vocal tone and an ability to create infectiously catchy pop melodies, INA IVY is a new force to be reckoned with.
”This song is about when people are trying to make you feel beneath them in everyday life but where they can’t get to you because you know your own worth. For example, a clerk in an upscale boutique maybe treats you like a bum, assuming you’re only browsing since everything according to them is way too pricey for your looks not knowing that you are the pricey piece in the store.”

Delivering a fresh approach to pop music, John Samuel crafts simple yet memorable melodies that are filled with piercing one liners; lyricism that immediately captivates you and gets you thinking.
‘Popstar’ is a song that embodies a character consumed by celebrity culture – an enigma all too present in the modern psyche.
“Broken people entertain; nothing questioned, nothing changed.”

British talent Wohdee brings a finessed approach to UK rap, blending sharp beats with a deliciously addictive bass and captivating lyricism. Not bad going, considering she only started recording original music during the first lockdown last July!
“The idea for ‘Vain’ came about when I was in the studio listening to the beat. I was puzzled on what to write about, so I asked my sister and she said to write about being vain (because I am). The ideas flew straight to my head after that, and making the song was quite easy. At first, I viewed it as fun and shallow, but now it’s more of an affirmation. Sometimes I have to remind myself of who I am, and the song reiterates it. I hope ‘Vain’ makes people feel good about themselves while listening to it. I want it to boost a lot of egos and gas a lot of heads.”

A wonderfully captivating indie-pop sound from Austrian newcomer OSKA. This is the kind of sound that is near impossible not to fall in love with; fragile, thoughtful and so purely charming.

A beautifully conceptual fusion of indietronica and trip hop from a talent who is unafraid of bringing thought-provoking lyricism into her songs.
New York City born and Israeli-raised, queer artist and producer EREZ wears her heart on her sleeve and will make history doing so.
“‘Modern Dream’ is just me self reflecting and questions the place and power of technology and socials in my life and our collective lives as humans – therefore the constant use of the word ‘we’ and not ‘I’ or ‘you’ or ‘they’. I’m trying to get across a simple question – are we part of the machine or not? This hunger for fame, validation and recognition is often external and learned. Who is teaching us to crave this? The machine. The machine that makes money off us thinking that this is the route to happiness, success and fulfilment. While the truth is, those things really only come from within. (Easier said than done yea). Yes we all are looking to be validated by our friends, family and peers but to what extent?”

LA-based artist BRAY is not only a singer but also songwriter and producer. Feel-good bop ‘Reset‘ was made in it’s entirely by this talent, and blends summery vibes with hyperpop to create a shimmering slice of audible bliss.
“‘Reset’ is a song about discovering ones self and being who you truly are.”

Toronto-based talent Jenny Palacios is a Vietnamese, Peruvian and Canadian artist with a distinctive sound that blends influences from early 2000’s emo rock and modern alternative pop.
‘Convenient’ is a richly textured synth-pop track that serves as a perfect introduction to one of your new favourite Canadian exports!

Hailing from New York City, Caro Miller is a 22-year-old artist and songwriter who seamlessly blends elements of pop and RnB together to create some almighty bops. ‘No Time For That’ is an explosive dance-pop banger that radiates confidence and self empowerment!

Franki is a Dublin-based artist who has managed to craft some of the finest chillwave pop that I have heard all week. This is a sound that feels fresh and new, yet still carries a certain essence of nostalgia that is charmingly loveable.
“’Redo’ came at a time when I was second-guessing myself a lot and questioning all of my decisions, wanting to go back and do them again. Especially when it came to relationships. I think people generally have an issue with absolving themselves of responsibility and I wanted to honestly reflect my own arrogance. I think doing that and being this honest with myself in my songwriting has been extremely valuable to me since then and that honesty in my songs is something I hold quite close.”

A hugely exciting indie-pop talent from Ireland, SVEN brings an understated yet highly finessed approach to music-making.
‘Frustration’ is a melancholic yet warm sound that feels dreamy and subdued, offset by an uplifting rhythm and backed by some gorgeous vocals.

A fundamentally honest approach to music-making from British talent Split The Dealer. On ‘Dreamstate’ we experience a light-hearted and fun sound that very quickly uncovers a darker and deeper lyrical context.
“I think over the years of social media growing, it’s sucked most of us in at one point or another where we’ve compared ourselves to how someone else looks, or how they are living. It’s easy to feel like you’re falling behind in life, when you compare your day to day life to somebody’s highlight reel, and it can plunge you into a rabbit hole of scrolling through other peoples best bits.”

Scottish talent Bethany Ferrie crafts the kind of rousing pop that is instantly loveable. The 23-year old singer/songwriter from Glasgow was shortlisted for the BBC Radio Scotland Singer/Songwriter Award 2019, and signed her first music publishing contract with EMI in 2020.
“This song is all about reminiscing, letting go and opening up: to allow yourself to feel the things you’ve been running from.”

Sweden really is delivering some outstanding pop artists so far this year, with Hugo Andersson being another fantastic talent to emerge from the Nordic nation. A power-pop anthem with an infectiously catchy chorus, ‘Easier’ is all about that terrible feeling that comes to you after a breakup; when the person you’re used to talking to about everything isn’t that person anymore.
“I received a DM on Instagram from the songwriter and producer Isac Halldin after my debut release ‘Eleven’. Isac invited me and my companion, Rasmus Gustafsson, to come to his studio to write with him. Weeks after that we all met up and wrote ‘Easier’ that day, and after just one day it felt like we’ve known each other for years.”

It’s already been a busy year for Stockholm talent Julia Alfrida, having just recently competed at this year’s Melodifestivalen (Sweden’s biggest music competition) with the equally impressive song ‘Rich‘.
‘GIRLS GIRLS GIRLS’ is a Scandinavian pop banger in every sense; this is the kind of track that commands you to get up and dance your ass off!

American talent Jill Blutt’s airy vocals glide over a perfectly balanced mix of synth-pop and indie on ‘Breathing in Manual’.
The result is a song that flirts between nostalgia and a more future-forward sound which is tremendously exciting to listen to.
“I make music for crying at the club/ on your way to the club/ in your bathroom when you were getting ready to go to the club but couldn’t quite make it out the house.”

There’s truly nothing quite like Banji’s sound. This is a quirky and eccentric blend of indie, pop and rock, all of which come together to form something playfully charming and hugely fun.

Hailing from Seattle is new 29-year old talent Wuwon, who’s song ‘I Like It’ is a wildly catchy bop that blends elements of pop, rock and indie together in perfect measures. This is a song that will stay in your head all day – be warned!

London based singer- songwriter Lu Wright has the kind of voice that immediately draws you in and keeps you hooked. A beautifully stripped-back fusion of soul, RnB and funk, her new release ‘Lovely’ shimmers like the soundtrack to a balmy summer’s day.
“‘Lovely’ represents a more positive me, looking back through my life. It’s far too easy to dwell on past mistakes and bad life choices, it’s much harder yet far more rewarding to acknowledge your growth and proudly move forward. ‘Lovely’ is less of a song about overcoming hurdles and more of a change in perspective. Whilst the lessons I have learnt are now the foundations of me, I can’t help but sympathise with those going through similar struggles without the benefit of hindsight.”
Taken from the debut EP ‘Notes To Self’ which is out on 27th May 2021.

A compelling and intimate indie sound that blends elements of 70’s psychedelica with a hazy and lo-fi modern twist.
Raised in the London suburbs, Paolo Ruiu is a second-generation Sardinian-Brit who is not only singer and songwriter, but also a multi-instrumentalist and producer.
“‘Run and Hide’ is an impassioned, bitter response to the faint-hearted ending of a relationship, circles around an evasive argument – never fully resolving.”