“It is the idea of the trigger, the trigger, the click, which is guided our writing. This moment when everything changes, or any change of state, or everything is transformed. In coherence with the lyrics of the song, we looked at the speaking situations, unfortunately, we seemed to be more the dimension of ‘psychological release’. This woman decides not to suffer anymore. This police officer decides not to condone this violence. By ‘pressing relaxation’, it is their freedom that overlaps, it is what they experience in an ecstatic and unavoidable dance, becoming invisible to the eyes of all.”
“It’s about misunderstanding someone you love and wishing you could know exactly what’s going on in their head.”
A unique mix of bedroom pop and lo-fi shoegaze.
Track of the week. A bold and experimental sound with an almost spoken-word element, delivered in a sharp yet whimsical and mischievous charm.
Soca-inspired Danish electro pop.
A very London sound, mixing soft indie pop with a cute sense of naivety.
Swedish RnB with an undercurrent of coolness that could only be achieved in that unique Scandinavian way.
A polished mix of sharp beats with an indie-soul essence.
Mellow pop with smooth vocals.
“I grew up in the early 00s, when pop artists were mostly manufactured and would only allude to their struggles in order not to tarnish their perfect image. I remember watching the video for Justin Timberlake’s ‘Cry Me A River’ (the one with the Britney Spears lookalike) and recognising his use of a star much brighter than him to help build his success outside of NSYNC. Madness.
I was still a kid but realised that it is possible for lyrics to represent something personal and still resonate with strangers. I immediately started working to develop my lyrical capabilities and began writing for producers when I was seventeen but more recently, decided to front my music independently after leaving an abusive relationship. I might not fit the mould of a perfect pop star but perfect is far from my truth.”
A singer/ songwriter vibe that isn’t too dissimilar to Jack Johnson, only with more character and edge.
A beautifully dreamy soul sound from this new London talent. It’s a blend of being charming, cute and sad all at the same time.
A trippy, groovy indie vibe that also somehow manages to sound mellow and ever so slightly cheesy.
Oddly quirky indie that that flirts between baroque and bubblegum pop.
“Again’ is about meeting someone for the first time and getting that rare crazy connection. There’s a glimpse of what could be, that wave of excitement and anticipation when you think you might be on the brink of something special.”
This kid manages to make a raw and down-tempo indie track into a charming and mesmerising sound.
A bold intro from a former dancer to the likes of Britney and Katy Perry.
“Green is about being awed and shaken by a sexually powerful woman. It was the first song I came up with upon moving to LA, and I wrote it as an extended metaphor about feeling naive and inexperienced in the daunting glow of Hollywood.”
“When I’m producing I create with the listener in mind, I want them to feel every detail, every aspect of my musical process, I hope the emotion captured in each song has the ability to translate into a feeling for anyone who listens, I want my music to be felt.”
A bright talent from the UK – elements of RnB, hip hop and trip hop are masterfully worked together here.