Forward-thinking musical starlet Tove Styrke consistently pushes the boundaries of pop, and new single ‘Hardcore’ is no exception.
Taken from the upcoming album ‘HARD’ (out 3rd June), this dramatic yet playful song was produced and co-written by Max Martin’s young protégé Elvira Anderfjärd (Taylor Swift, Ed Sheeran) and Jakob Jerlström (Tove Lo, Lorde).
“‘Hardcore’ is definitely one of my favourite tracks on the album. It’s about wanting someone hardcore. I took the term from gaming, if you die you die but it’s all in. I also wanted to make the track sound drunk, like when you’re lost in a person. That’s why we made the temposhifts before each chorus. The production is so good on this one, it blows my mind.”
As a platinum-selling, Grammy-nominated, and national radio P3 Guld ‘Pop Artist of the Year’ recipient in her native Sweden, it’s safe to say that Tove Styrke has firmly established herself as a pop powerhouse.
She returns with a premium bop in the form of new single ‘Start Walking’, which was written alongside some of the biggest writers and producers in pop currently: Caroline Ailin (Dua Lipa), Sly (Shawn Mendes), Lostboy (Tom Grennan, Anne-Marie) and Pablo Bowman (Marshmello, Alan Walker).
“It’s an upbeat song with sad lyrics, which is my favourite combination. It’s about a person who knows a relationship is over, and how it sucks to actually be the one to leave but you know there is no other way.”
Unbelievably, it’s been three years since the world was last treated to new music from Swedish mega talent Tove Styrke. And listening to ‘Mood Swings’ shows that the wait was worth it. This is a song that explores the complexity of human identity, and looks at her struggles with mental health and self-acceptance.
“‘Mood Swings’ is insane. It’s paying tribute to my best and worst sides. I really hate myself sometimes. But I’m trying really hard not to. These past three years I’ve been through depression, fell hard in love, survived a Swedish music reality TV-show, I got a car, I got stuck with millennial blues, I feel like an adult sometimes, I feel like I did as a child. I feel kinda free.”