“I wrote it about moving to LA and feeling a little bit lost in the chaos, like everything was falling apart. It felt like nothing was working. The chorus is quite ethereal and a nice let go for me. I thought, ‘Well even if everything around me has turned to shit, I’m going to stay sweet, still be kind, and attract the right kind of people.’ I got my friend Sora to play the cello in the bridge, which I LOVE. I cry sometimes when I listen to that part. And it’s such a fun song to perform live!”
“I approached the song with ideas of nostalgia and our blurred images of the past. This got me looking at a corner of the internet where people curate photos that are eerily reminiscent of a childhood memory, often low-res photos of empty spaces from the 2000s, as well as the similar ‘liminal’ aesthetic. I was interested in how we construct vague fantasies from incomplete memories or narratives. Vocally, I wanted it to feel like a conversation caught on record and turned into a song.” – Claudia Vulliamy, Oslo Twins
“fem-onomics is my ‘Bootylicious’ moment! Memeable, hot and all about creating my own word and world. At its core, it’s a femme tutorial that reclaims femininity as one of the most powerful economies we’ve got.”
UK singer and songwriter Alexander Wolfe has been on our radar from as early as 2019, and we’re still very much in love with his work.
The artist returns today with a beautiful new single called ‘Talk’, and its message is a serious one:
“‘Talk’ is a song I wrote in response to the statistic that young men are more likely to die from suicide than anything else. How am I meant to accept the fact that the thing most likely to kill me in this world is me? The song is a call to action for lads to talk about their shit. To each other, to therapists, to the old lady on the bus, whoever it is, just talk. We have to break the shame. We need to stop seeing vulnerability as weakness.”
Mental health amongst men is something rarely touched upon in indie music, and it’s so reassuring to see artists like Wolfe releasing songs like this to the world. Hopefully this track, and its lyrics, will encourage some listeners to seek any help and guidance that they might need right now.
The song marks Wolfe’s next chapter in his music career, and we’re looking forward to seeing what comes next from this hugely gifted musician.
It’s a big day for acclaimed R&B talent Shreea Kaul, as she releases her sophomore album, called ‘Cruel Intentions’.
Among its impressive collection of bold and highly distinctive tracks is the lead single ‘Hungama’, which really is a piece of art in its own right.
This song is rich in sonic textures, bravely pushing the boundaries of both R&B and pop. With a seamless fusion of both eastern and western influences, its production stands out as an example of just how interesting music can get when you get a little bit experimental.
And if you enjoyed this release as much as we have, then we suggest you give Kaul’s entire record a listen, of which she says:
“I created this album to share my journey in love and life thus far. It’s a coming-of-age project that describes how entering adulthood has come with realisations that turned a once hopeful girl into a bitter woman hardened by the brutality of reality. It’s crafted like the plot of a film – audiences are exposed to a naive protagonist and witness her develop into a darker character throughout the progression of each song, touching on youth, dreams, love, heartbreak, and acceptance.”
One of our favourite Swedish pop talents from recent years has been LOVA. This starlet has yet to disappoint us with her releases, and while her new single, ‘It’s Alright’, is a little different from her usual sound, it’s still just as mesmerising to experience.
The production is sonically sharp and minimal, while the lyrics tell of the temptations to settle for just ‘fine’ and inspire us to make the most of our situations in life.
‘It’s Alright’ was produced by Oskar Wildén, who is also known for his work alongside other Scandi pop icons like Dagny and Tove Stryke, and showcases LOVA’s continued evolution through her music.
“I was a really shy, introverted kid, and I tended to keep myself in the background, but I had a lot on my mind,” she says. “I needed music as an outlet to express myself, so I learnt a few chords and wrote a few ideas down in my own invented language.. The more I did it, though, I started to come out of my shell.”
Acclaimed Swiss singer and songwriter Kings Elliot returns with a powerful and deeply emotive song today, titled ‘What If This World’.
The track’s lyrics are some of the most beautiful and thought-provoking that we’ve listened to in quite some time.
These are raw and sincere words that tell of some of the artist’s perspectives of the world around us, and are sure to tap into any listener’s heart and mind.
Barefeet on this earth Watchin’ it burn, smoke in our lungs They’ll eat all their words Then we’ll be heard bitin’ our tongues I know that it hurts But it’s worse dyin’ young It’s hard watchin’ it turn What if this world isn’t for us?
The song serves as a taster to the artist’s next album, ‘Born Blue’, which is scheduled for release on the 26th September 2025.
This week, go4broke returns with an impressive electronic pop banger that has captivated us from the moment we pressed play.
Beneath its energising production and intelligent vocal engineering, ‘human’ carries a deep and introspective message that is simple yet often forgotten – that life is a fragile gift we shouldn’t take for granted.
“On May 1st, 2024, Parker (aka go4broke) was in an accident where he fell off of a 20 ft ledge onto a train track. He suffered two brain bleeds and eight broken bones in his face. After months of mental and physical recovery that led to the development of his signature lip scar, go4broke wrote this track about how life is fleeting and the existential meanings that come with being reminded we are human.”
go4broke’s music has recently garnered a lot of well-deserved attention – with inclusions on notable playlists like Spotify’s Fresh Finds, Fashionably Early, and FACES. With his natural flair for crafting sounds that appeal to both mainstream and avant-garde pop fans alike, we see a bright future ahead for this artist.
Mae Powell crafts a very special style of sound that really is quite enchanting. For fans of Amy Winehouse and Corinne Bailey Rae, Powell might just be your new favourite soul starlet.
‘Where Will Love Go’ is a beautifully sincere song that speaks of the adjustment we go through mentally when we break up with people who we once shared a life with. The track is melancholic and thoughtful while also carrying an undertone of hopefulness.
“I wrote ‘Where Will Love Go?’ when I was going through a really big break up and moved to the farm where my mom lives to process and figure out what to do next. I was used to putting all of my love and attention into one person, and then when that person was no longer around I felt overwhelmed by all of the love and care that no longer had a place to go. Writing this song helped me figure it out, meditating on all of the different places love can go, and ultimately realizing that I have to give it to myself before I can put it anywhere else. This song feels like alchemy to me- using music to turn really difficult emotions into a song I got to record with my best friends and a video that was so fun to make. It’s the first song I’ve ever written on piano, and I got to track the piano for the song which was really exciting for me. During the jam at the end of the song, we were channeling William Onyeabor, especially with the little ace-tone organ line that Mayya (Feygina) wrote. This song now feels like a celebration of love in all its forms, and the knowledge that we will always be okay as long as we keep going.”
Listeners will be pleased to know that Powell releases a new album this Friday, titled ‘Making Room For The Light’ (pre-order here).
“’My Girl’ is about wanting someone you know you can’t have, but still not being able to let go of the “what if.” It’s about being unafraid to love loudly even if there are consequences. It’s very special to me because it’s a part of my identity that I’ve never shared before.”
“I guess you could see this song as an anti-depression anthem! You can hear the highest highs and the lowest lows – almost like it’s soundtracking the extreme sport of everyday life. Because sometimes it really is an extreme sport, so the highs should be celebrated. Getting through a shit phase should be danced about! With synths, a dance tempo, and something to shout! All that positive stuff.” – Clara, PUNCHBAG
“Talk s**t get a hit. There’s been a lot of chat going round but we can finally give you the truth of it. gossip is here and god it tastes good. JADE put the cherry on top of this pop sundae and we can’t stop eating.” – Confidence Man
“It was important for the new era of Lucky Iris to start with an exploration into what first got us into electronic pop music. As soon as I was old enough to even try and get into a club, all I wanted to do was go out dancing. It was my first taste of freedom which was so special to me – the first time, the music that got me there, and the rush of going out has always stayed with me.” – Maeve, Lucky Iris
Acclaimed Irish artist EDEN is back this week with our track of the week, and honestly, it’s one of the best releases we’ve come across in quite some time.
‘Ghost in the Shell’ is a refreshingly experimental electronic pop song that carries with it essences of both melancholy and joy in a thoughtful and balanced way. The sound is unexpected and intriguing but also sincere and emotional.
“‘Ghost in the Shell’ was written on my tour bus in 2023. i remember having this crushing feeling of wanting something so badly that could never happen. i was overwhelmed. we all love things that cant/don’t love us back.“
EDEN is currently readying the release of his next album, ‘Dark,’ which is scheduled for release later this year. EDEN’s work has recently garnered praise from the likes of Fault and Hotpress, showing that this talent is still as highly regarded and loved as ever.
If you’ve yet to come across Toronto artist Ashton Mills, then be prepared to be mesmerised.
This talented R&B musician has been solidly building momentum recently, thanks to his perfected style of sound, which presents the genre in the most finessed way imaginable.
The new single ‘WALLS’ features vocals from the equally gifted Majo and treats listeners to a melodic slice of bliss. The track was written, recorded, and produced by Mills himself, further proving this musician’s impressive artistry.
An upcoming album, titled ‘FEAR NO FOE, FAWN NO FRIEND,’ is due for release in October. Until then, you can stream more of Ashton’s music right here.
Our favourite bop so far this summer has to be Kai Bosch’s latest single, ‘Summer Of Love.’
With its perfected mix of dance, indie, and electronic pop, this track is guaranteed to be adored by anyone who listens to it. The lyrics tell of an idyllic start to a relationship, when everything feels blissful, fun, and exciting.
I wrote ‘Summer Of Love’ during last year’s heatwave. It was the beginning of a new relationship for me, and suddenly everything felt like it had so much meaning and purpose. We spent the summer swimming in the Lake District, cat-sitting in Amsterdam, and drinking bottles of wine on my roof—it truly felt like I was back in my body, and I wanted to make a song that would encapsulate that summer forever.”
Kai’s music has really accelerated in interest this year. Alongside the continued critical praise from the likes of Elton John, this artist’s work is clearly resonating with an audience, with streams of his recent single ‘Angel’ picking up more than 500k streams just on Spotify.
Can we ever get enough of Canadian alt talent maxime.? The simple answer is no! It’s been a while, but the acclaimed musician and producer returns today with a new single that really is quite special.
‘luv’ is an experimental piece of music that is quite hard to describe sonically, but the emotion really comes through when you play it. The vocals feel vulnerable and heartfelt, contrasting against the production’s raw and distorted sounds.
maxime.’s popularity is always on the rise, and we’re quite sure this new single will win over many new fans for this gifted musician.
JONES has been an Alfitude favourite for a good while now, so we’re delighted to see her return this week with a sublime new single called ‘Moonlight.’
As we’ve come to expect from this talent, the production is a masterclass in music making. The track is beautifully simple and treats listeners to a tastefully balanced mix of dreamy synths, soft pop, and R&B.
The song serves as a taster to the artist’s latest EP, ‘In The Moment’, which is out now. JONES has received critical acclaim from outlets such as BBC 1Xtra, as well as Fader and CLASH magazines.
