Category: Music

Annalise Azadian – Life of the Party

One of the stand-out pop releases from the last week, ‘Life of the Party’ takes Annalise Azadian’s deliciously melancholic vocals and lays them over textured 90’s inspired dance beats to create a song that feels nostalgic yet future-forward.

“I secretly hate parties. Being an artist is all about putting yourself out there, yet I tend to find myself being the wallflower in crowded rooms. I sometimes wonder if this makes people gravitate towards me even more, hence the ‘All eyes on me’ lyric; it had a feel-good vibe with an emotional theme. When Swagg [producer] got involved, he loved the reference, and added his twist on it with a whole new energy and vibe to become more of a summer anthem, party song – especially with the world beginning to open back up. The song started as a soulful hook about standing out but not necessarily enjoying that limelight, whether in day-to-day life or, in this case, a party.”

Annalise Azadian

New Music: WORRYWORRY

Working with the iconic Method Records (Sam Smith, slowthai), West London artist WORRYWORRY is bracing himself to become one of the UK’s next big names.

Co-written by Alfitude favourite Matt Maltese, ‘Miserable’ is a powerful and melancholic piece of music that shows how pop can sometimes be incredibly emotive in the purest of ways.

“Not many of my songs make me wanna cry when I listen to them, but this is one of them. Matt Maltese adds his emotional flair into the songwriting mixture. I’ve always been able to connect with his lyrics and melodies on a deeply emotional level and so it was an honour to have him be a part of this one. We both write sad songs; put us together and you get Miserable.”

WORRYWORRY

Elujay – Frequently

Photo /  Justin Dakdouk

Hailing from Oakland in California, the multi-talented singer, songwriter, producer and director that is Elujay marks a stunning return in the form of genre-fluid new offering, ‘Frequently’.

“‘Frequently’ is a carefree black joy anthem about obtaining wealth in a currency, energy  and love sense. It was made in the midst of the pandemic when people were deprived of financial means, social interactions and mental clarity. People around me were thinking of many money schemes or ways to acquire quick amounts of cash . My friends got me invested in the stock-market and crypto currency, and it was just a record inspired by that kind of energy. The energy is also stemmed from breaking bread with your family and loved ones while  seeing everyone around you prosper. I hope frequently is a jam people can run back this summer. (Especially at the BBQ).”

Elujay

BUSHROD – Pizza Date

Perfectly blending hip hop with nostalgic and funky disco tones, Brixton-based alt-rapper BUSHROD releases one of the freshest summer tracks of the year so far.

“I wanted to make the record quite fun and humorous, whilst including elements of my own personal experiences throughout. Think butterflies in the stomach, awkward hugs and long walks to nowhere.”

BUSHROD

HUSSY – New Fair

South London-based multi-instrumentalist and producer HUSSY is back with another magnificent blend of indie-pop and alt-rock in the shape of new single ‘New Fair’.

“‘New Fair’ was very much a verbal vomit of subconsciousness song but ultimately is kind of about how you can’t always tell what’s on the other side of a situation. And how often you need to push past difficulty to get somewhere fruitful. That’s where the line ‘drag my body, it makes it worthy’ is coming from.”

Taken from the self-made, self-titled debut EP which is set for release on 23rd July 2021 via Rock Hag.

HUSSY

New Music: CHUALA

Track of the week. Best played exceptionally loud, ‘wake up!’ is a hugely exciting release from CHUALA, a left-field experimental artist who instills powerful lyricism into electronic sounds that immediately captivate and entrance you.

This track encourages the listener to share awareness over their hectic schedules by processing mental health, and indicating the importance of living in the moment.

“While ‘wake up!’ is also a kind of turn up song, it’s mostly a criticism to this idea, that all that matters is how much money you make, even if it means you never have time for anything else. a lot of us have totally submitted to a workaholic lifestyle and we wanna ‘out-busy’ each other. I felt very cynical when writing this song and chose the repetition in the lyrics to showcase the repetitive routines many people follow until they die.”

CHUALA

LANY – dancing in the kitchen

‘dancing in the kitchen’ is a modern-day love song by one of the world’s most successful pop outfits in recent years. To date, LANY have amassed over three billion total streams, 600 million video views and sold almost half a million concert tickets. There’s really no stopping this US trio, who’s subtly euphoric and hook-laden style of synth-pop has captivated the world.

The band will embark on a tour across the UK and Ireland in September, with stop-offs in Birmingham, Manchester, Dublin, Glasgow and London.

LANY

New Music: Or Barak

Already on his way to becoming a sensation in his home nation of Israel, Or Barak is a rapper, singer, producer and actor who’s approach of blending alt-RnB with hip hop is an emotive and finessed experience to listen to.

“The song tells a bit about the feeling after a breakup. Feeling like you somehow addicted to the person you lived, had the craziest moments and craziest experiences together. Getting lost , but also finding the benefits of it. Now I can make better music cause feelings are involved, Now I’m free to focus on myself, make my own mistakes and rise from them again.”

Taken from the album ‘AVANT-GARDE (DELUXE) which is out now.

Or Barak

New Music: ber

A beautifully delicate and fragile pop sound from an artist who’s still very new, yet is already causing quite the stir amongst tastemakers globally.

Watch out for this kid – it won’t be long before the rest of the world picks up on her marvellous talent.

ber

Miko – Every Night

Written during last year’s lockdown, ‘Every Night’ is the latest release from Canadian artist Miko. With introspective (yet liberating) lyricism, the song reminds us that in the grand scheme of things, we’re just ‘a dot on a page’.

Miko

New Music: Katie Kittermaster

Having already signed a deal with the powerhouse that is BMG Publishing, it’s fair to say that Katie Kittermaster is already making significant headway within the UK music scene.

Katie’s unique approach to writing melancholic sad-pop has been winning her fans across the world for some time, and it’s looking like the next twelve months could be when she finally breaks through to the mainstream!

Katie Kittermaster

Alex Aiono – Played Out (feat. Jake Miller)

Still only 25-years old, and yet Alex Aiono has already achieved more than most could hope to achieve within this industry; he’s already amassed a billion views on YouTube, 500 million streams, 6 million followers across social media, hit the top 10, sold out tours globally and starred in movie roles.

Now he’s back with new single ‘Played Out’, and it’s a full reflection of the artist as he is today; a record producer, writer and performer.

“This new era of music for me is special because I’m on an endeavour to continually reach deeper. With every release, I see more of me in my music. This next era truly will be the deepest I’ve gone yet, and as I live more life and dive further into who I am, I plan to share it with the world.”

Alex Aiono | Jake Miller

New Music: JordyBoy

Hailing from Montreal, rising Canadian rap artist JordyBoy delivers an assertive debut single in the form of ‘Out the Box’. Filled with charisma, confidence and charm, this talent looks set to become the new voice of a generation.

“‘Out the Box’ is very special for me because it represents the beginning of a new era in my life. I’m so psyched to finally present this video to the world. After everything I’ve been through in the last few years, I feel like I’m finally going somewhere with my music.” 

Debut EP ‘Lemonade Boy’ will be available later this year on Joy Ride Records.

JordyBoy

New Music: KDVSGOLIATH

London artist KDVSGOLIATH is proving himself to be one of the most versatile new talents to emerge from the country. From UK Drill to alternative pop-punk, this kid is unafraid to experiment and push himself with the music he constructs.

On ‘SAD’, the singer-songwriter tells the story of a young man getting in his own way while in a relationship.

“I made this song a few days after meeting my first girlfriend. The relationship was clouded by the fear that I would one day lose her, and that got in the way of me being able to love her properly… My love became a burden and it drove me to let her go.”

The new EP ‘Bipolar’ is scheduled for release on 17th July 2021.

KDVSGOLIATH

New Music: DYLVN

DYLVN is a promising new solo artist from San Clemente in California, who’s approach to acoustic pop is refreshingly honest and relatable. It’s a sound that immediately draws you into this artist’s world and leaves you hooked for more.

“This song I wrote right after a girl ended things. It was the easiest song I have ever written in my life but also the hardest because it hit home so hard. I hope you guys feel the emotion and connect if you have been through something similar. I gave everything I had, but in return all I got was my head turning back.”

DYLVN

New Music: Coral Moons

Hailing from Boston, Coral Moons are an outfit who seamlessly fuse elements of indie, rock, dream pop and old-school soul into something that feels distinctly unique and wonderfully charming.

“‘Like We Used To’ is a song about an old lover, and that toxic energy that keeps wanting to pull you back into an old relationship while you fantasise about it.

Taken from the debut album ‘Fieldcrest’ which is out on 6th August 2021.

Coral Moons

New Music: Getters

Getters are an indie-rock trio emerging from Houston who’s recent singles have gained considerable momentum, each hitting hundred’s of thousands of streams. With a significant fan base that is already rapidly growing, it will only be a matter of time before this outfit take over the indie world by storm.

“We aim to connect with people the best way we know how. Until we’re able to perform in a live setting, our hope is that anyone can listen and relate to a lyric or experience a feeling we felt when writing these songs.” – Jerry Nettles, Getters

Taken from the EP ‘ We Are Getters’ which is out now.

Getters

New Music: Jennifer Stewart

Hailing from the Scottish city of Edinburgh, Jennifer Stewart is a singer and songwriter who is inspired by the likes of HAIM, Harry Styles and Fleetwood Mac. Blending retro guitar influences with a more current pop sensibility, this artist crafts songs with relatable lyrics and catchy melodies.

Carrying a message that we can all relate with, ‘Cool’ is about facing insecurities and learning to accept yourself.

Jennifer Stewart

New Music: AnFlo

Taking inspiration from her Cameroonian roots, London-based singer, songwriter and producer AnFlo blends RnB with Afropop to create an honest and melodic sound that encourages the listener to introspectively reflect on themselves and the world around them.

“‘Pause’ is about the moment that we realise that we’re no longer on the same page as our partner, and we decide to take a minute to understand each other and work it out. ‘I’d rather fight for us than fight against you.'”

AnFlo