With influences ranging from George Clinton and Stevie Wonder to OutKast, Virginia native Ruven crafts a style of funk that fuses together with elements of soul, hip hop and jazz to create a sound that feels familiar yet very unique.
“We’re constantly consuming information that’s engineered to agitate while receiving messages on the same channels that everything’s fine. With ‘Alarming Times,’ I was boiling this disorientation and dissonance down to a digestible jam.”
I genuinely believe that there is no other song like this new one from Norwegian talent Farida out there right now.
Self-described as ‘country pop with a rocky image’, the track feels sleek, minimal and understated, then leads to a chorus that comes with an excellent twist that is well worth listening to.
“The song is about the singer being the villain for being inconsiderate and ego in a relationship.”
Finnish artist SUAD returns today with a song that blends indie-rock with pop in the most stunning and captivating way.
“Stepping out of your comfort zone can be scary, but often worth it. That’s when something better and more beautiful can take place.”
The debut solo album is due for release in January 2021.
If you’ve yet to familiarise yourself with Hudi then now’s the perfect time to do it, because I am quite certain that 2021 will be this talent’s breakthrough year.
The sound feels like an effortlessly cool yet relatable blend of rap and pop that is instantly likeable.
Taken from the debut EP ‘TSAR’ which is out now.
A new talent hailing hailing from West London, J Large crafts a sound that feels playful yet polished, bringing a refreshingly new approach to the British rap scene.
The first thing that grips you when you press play is the vocal that’s coming out of this kid.
Zack Teale could be one of the UK’s most exciting electronic pop talents to emerge lately, with a sound that encapsulates the melancholy of youth.
time apart felt needed
seems a rough month took a season of healing
and if we just once settled our uneasiness
we could have lived
This song is worth sharing not just for the beautiful melody and harmonious vocals, but as an example of how conceptual pop can be something that pushes boundaries but still manages to stay captivating.
Endearing and melodic pop that fuses subtle hints of soul into a sound that is charming in it’s simplicity.
Very few people have mastered the art of producing impactful power-pop as flawlessly as Danish talent Saveus.
Taken from the upcoming feature ‘The Marco Effect’.
Aries has been one of those artists who has been consistently evolving with each release under his belt.
Following on from previous single ‘Fools Gold‘ garnering well over 5 million streams, this new track blurs the genres even further and is further proof that this kid is one to watch out for 2021.
“‘CONVERSATIONS’ is about begging for attention. Whether that be from someone in particular or more generally. It’s summed up by the lyrics in the hook ‘Conversations I could never get enough… Silence aching my bones.’”
Already a noted YouTuber, Alexis Rice decided to write a song during the pandemic and the end result is a stunning little pop tune that feels mellow, charming and totally sweet.
Finnish soul-pop with a raw, indie edge and a big lyrical statement.
“Capitalism is a machine that protects those that feed it but also a machine that creates chaos. This year we were able to witness this very closely as the world was fighting the global pandemic. The rich isolated themselves while the rest were left to face their worst fears just because the machine cannot stop. “
Glasgow talent Alex Amor creates an indie-pop sound that feels both current and playful yet still carries an essence of melancholy.
Taken from the EP ‘Love Language’ which is out on the 15th of January 2021.
A perfect fusion of electronic pop and disco from songwriters and producers Kill Dave and Pat Morrissey, who go by the name of MILKBLOOD.
The project was founded as a way for the pair to experiment and craft sounds outside of the pressures from major labels.
“We said f**k it, let’s go to a cabin in Big Bear for a weekend, take some acid and do some weird shit and get it out of our systems.”
The video also features one of my all-time Instagram favourites, Casey Frey.
Taken from the debut EP ‘VOID’ which is out now.
“‘Coming Up’ was written after I’d come home from a party like last year. This dude who used to bully me in school was there and I remember him being a dickhead at the party. I could never stand up to him when I was a kid but I stood up to him that night, I think it took him by surprise and I remember being so pissed off because I let it effect me, it felt like being 15 again. It’s the sort of feeling that makes you wanna give up, but I snapped out of it and thought, no fuck that, I won’t let it affect me, I’m not a kid anymore. And I wrote ‘Coming Up’ that night. I think the tune was an effort to shake that feeling, it was kind of a fuck you.”
Norway’s Elise Eriksen lends some stunning vocals on Shoffy’s new track, which is a slice of chilled disco that is immediately loveable.
