Norwegian artist, songwriter and producer Ben Alexander unveils an impressive new collaboration today alongside Italo-Venezuelan artist Arya.
With its finessed fusion of synth, pop, alternative R&B and mellow electronica, ‘Rush’ presents listeners with a dreamy and sensual sound that feels both timeless and future-forward in equal measures.
Recorded in Milan, the song’s inspiration comes from the feelings of euphoria and adrenaline that one can experience when they first fall for someone. So if you’re looking for a love anthem to play this weekend – this is the song for you!
Swedish musician Namelle is back today with another impressive electro-pop song, called ‘Defense’.
Lyrically, the track looks at people who choose to ignore the warning signs in their relationships, and try to justify their partner’s bad behaviour for the sake of staying together.
The track is Namelle’s first new solo music since the release of her 2022 EP, ‘SALT’ (available here), which has so far garnered the singer-songwriter more than a million total streams.
If you’ve fallen in love with this talent then be sure to check out her recent collaboration with Nitro Fun on‘Call Me Up’, as well as on juuku’s ‘No Turning Back’.
If you need a boost of serotonin to get you through the day then you’ve come to the right place!
Emerging Glaswegian artist Leif Coffield has just released a fantastic new collaboration with fellow musician Wuh-Oh, called ‘Falling In Love Again’.
Through its polished fusion of synth and electronic pop, the song treats us all to a sound that is both joyous and hopeful.
“‘Falling In Love Again’ is an ode to finding love after heartbreak and the power of shared rebellious experiences in a relationship.”
As a proudly independent talent, Leif Coffield has picked up praise from the likes of BBC Introducing, Radio 1 and Radio 6 Music, as well as Clash Magazine. So be sure to keep this promising prospect on your radars – he might just become one of Scotland’s new breakout stars.
Norwegian singer-songwriter Aiida unleashes an almighty pop banger just in time for the weekend, entitled ‘Stupid Perfect‘.
Lyrically inspired by the anxious thoughts that one can feel when they first fall for someone special, the song’s relatable lyrics and memorable melody are accompanied by a punchy and rousing production.
“‘Stupid Perfect’ is about that initial freakout while dating a special someone that just works, but you find yourself over analysing and expecting the worst. I wrote this song based on my past experience and I know that many of us out there feel the same way about new relationships.”
Aiida’s songs have been featured on national outlets Norway ‘s NRK P3 and NRK MP3, as well as on playlists as prominent as Spotify’s Fresh Finds and New Music Friday Norway. To date, the artist has impressively amassed more than 260k catalogue streams.
Aiida plays Hotel Ziggy in West Hollywood on the 10th May – tickets can be found here.
It’s a big day for independent Copenhagen outfit WIINSTON, who have just unveiled a brand new single, music video and album.
Inspired by the world of social media in which we now live in, ‘tick in blue’ is taken from the duo’s freshly-released ‘THE LAST DAYTONA’ LP (out now). Sonically, the production treats listeners to a refined and melodic fusion of alternative R&B, dreamy indie and shimmering, lo-fi pop.
“Smartphones have become an extension of what it means to be human. Somehow, it seems like a generation gap is missing, where we’re trying to adapt to the wrong paradigms. Even adults are waiting for their 10 sec videos to go viral while the Arctic is melting faster than the ice cubes in their freshly mixed gin & tonic. Provocative? Sure! But we’re also well aware, that when you point the finger at someone, three fingers are pointing back at you.”
As their first new album in four years, ‘THE LAST DAYTONA’ represents a new chapter in the group’s sonic evolution, as they explain:
“A lot of things have happened since our last album – both personally and creatively. We’ve been in bloom, withered again and found ourselves in the creation of what feels more powerful and right than anything we’ve ever done. This album is the perfect picture of how we currently define WIINSTON; as a genre-fluid space with no limitations.”
To date, WIINSTON have garnered praise from international outlets as respected as Kaltblut, ENFNTS Terribles and Variance Magazine, while also amassing more than fifteen million career streams on Spotify alone.
Emerging London-based pop artist Erin Bloomer is no stranger to the Alfitude pages, so it comes as no surprise that we’re sharing the release of her brilliant new music video today, entitled ‘Wasted It On You’.
Lyrically inspired by a story from one of Erin’s fans, the song looks at the imbalance caused when one partner is more invested in a relationship than the other.
“The inspiration for ‘Wasted it on You’ actually came from one of my followers who DM’d me the story, I loved the idea and I took it to the studio! I’m trying to find the person that inspired the song, because it was on an instagram poll on my way to the studio one day, so the message disappeared. I’m posting on socials trying to track her down, so if you’re reading this and you think it might be you, send me a DM, I want to say thank you!”
As one of the UK’s most exciting breakout stars, Erin has seen her profile rise in spectacular fashion over the last few years. Currently commanding more than 260k monthly listeners on Spotify alone, Erin might well end up becoming one of the country’s newest household names.
He’s kept up waiting for almost three years, but Danish electronic artist Rangleklods (aka Esben Nørskov Andersen) is back today with one of the most interesting releases of the week.
Experimental and intriguing in tone, ‘Song We Used To Play’ presents listeners with a refreshingly eccentric mix of electronica, indie and pop.
“It’s a song about a friendship that faded away. You move away, forget to stay in touch, and eventually the relationship is just a fond, hazy memory that you hold onto. And the lyrics, just like the friendship you look back on, are also fading away — only the melody is persistent, and remains.”
In typical Scandinavian fashion, the song seamlessly balances essences of melancholy with playfulness, and leaves us with a beautifully immersive soundscape that is really quite unique to experience.
Since the project’s debut back in 2012, Rangleklods has been praised my most global music outlets – from BBC Radio 1 and The Guardian through to The New York Times, Wonderland Magazine and The Line of Best Fit.
Canadian singer, songwriter, producer and DJ Prince Josh (aka Josh McIntyre) is back after a two-year hiatus, and boy has it been worth the wait.
Epic new single ‘The Glory (Reprise)’ features vocals from Lauren Armstrong, and treats listeners to an immersive and emotive electronica sound.
The track follows on from Josh’s critically acclaimed 2020 debut album, ‘The Joy’ (available here), and serves as a taster to his upcoming project (scheduled for release later this year).
Aside from his work as Prince Josh, McIntyre is also part of electro-pop outfit Prince Innocence, who are known for hit songs like‘Noches’and‘Golden Hour’.
If you’re feeling the midweek blues and need some sonic comfort then we’ve got a gorgeous new single for you, courtesy of singer-songwriter Lontalius.
‘Tangerine’ was created alongside acclaimed producer Jeff Kleinman (who has also worked with the likes of Beyoncé, Frank Ocean and FKA Twigs), and is inspired by the human need for escapism.
“I wrote this in a particularly dark period of the COVID lockdowns – it was winter and I’d been living in a freezing, uninsulated flat. I was dreaming of just running away to somewhere warm and picturesque. There is a feeling that I often touch on – the feeling of not quite being comfortable or satisfied with what’s around me. The idea of escaping to some paradise far away is always present and alluring.”
Lontalius has long been one of New Zealand’s most successful alt-pop talents, accumulating more than 110 million career streams to date, while also picking up tastemaker praise from the likes of BBC Radio 1 and Dummy Magazine.
“For me, listening to music, it’s always been something where I want to hear a song randomly one day and think, Oh, they’re talking about me. That feeling that someone’s written something specifically for you.”
California-based singer and songwriter Novul is one of those larger than life talents who is capable of crafting eccentric pop songs that are not only sonically uplifting, but also feature lyricism that is vivid and entertaining.
New single ‘Big & Rich’ is a slice of pure, playful fun. Incorporating elements of ‘Glam Country’ with ‘Old Hollywood’, the track’s lyrics contrast the two places in which the artist has lived in – the humble hometown of Saskatchewan, and her current life in LA.
“In the modern Wild West, there are not many cowboys or horses, but if you’re Big & Rich people seem to gravitate towards you. I’m just a small town prairie girl who wants to incorporate how I grew up and loves making high energy pop music about the things I’ve experienced since moving to such a big city.”
As a proudly independent artist, Novul’s work has racked up more than 5.5 million views on TikTok alone, while her songs have amassed over two million catalogue streams. Fans in LA can catch Novul at EVITA on the 28th April.
Rising London talents Dabieh and TS Graye join forces on a stunning new single, entitled ‘gracie’s therapy’.
Applying the ‘less is more’ theory, the track layers powerfully emotive vocals over a sparse yet thoughtfully-constructed production – resulting in a sound that is mesmerising as it is arresting in tone.
This is a song that invites listeners into a beautifully atmospheric soundscape, and sets an exciting precedent for what to expect from these two hugely promising artists.
“An unedited, uninterrupted recording. We captured the moment of getting thoughts out of your head through melody and feeling.”
Aside from his own music projects, Dabieh is also the Founder and Executive Producer of acclaimed creative company Cloud X, as well as the Cloud X Festival.
Hotly-tipped Indian-American newcomer Shuba continues on her ascent to stardom with the release of a brand new single today.
Written as an anthem for female empowerment, ‘Hot Girls’ presents listeners with an Indian-inspired style of pop that is bold and punchy, but also beautifully melodic in character.
Aside from amassing millions of followers across social media, Shuba has also captured the attention of global artists as iconic as Shakira, Brian May and Celine Dion.
With more than ten million streams already under belt, Shuba looks set to become one of mainstream pop’s newest global stars.
At some point over the next few months, British pop-punk outfit The Tyne will become a household name.
Following a successful year that saw them garner thousands of new fans and achieve tastemaker praise from outlets as influential as BBC Radio 1, Rock Sound and Upset Magazine, the trio are back today with some new music.
Anthemic and bold in its sound, ‘TOO MANY LIGHTS’ is taken from the band’s freshly released sophomore EP, called ‘COMPLAINING. (BUT THERE IS MUSIC)’ (out now). Elaborating on their new collection of songs, the group says:
“Our second EP aptly titled ‘COMPLAINING. (BUT THERE’S MUSIC)’ is just that. We obviously love complaining because that’s all we could think of writing about. We have been working on this EP for a while with one of the songs being written well over a year ago. As our music grows it seems to become more guitar heavy each song we put out and i think this is shown by each track on this EP. It’s without a doubt our favourite music we’ve put out so far. Alongside some of our more fun and uplifting songs, we also touch more on our individual mental health issues lyrically which we haven’t written about tonnes before in previous music.“
The Tyne are currently preparing to embark on a huge tour that starts with the Slam Dunk Festival in May, before joining iconic British group Busted on their arena shows. Dates are listed below, and tickets can be found here.
Derby-based outfit Electric Pets have been building steady momentum since their debut just a year ago.
With two EP’s and four singles released so far, this four-piece have already amassed more than 50k streams online while also garnering praise from national outlets like BBC Introducing and Radio X.
New single ‘Elephants Can Swim’ presents listeners with an anthemic and energising mix of indie, garage and rock. Lyrically, the track encourages us all to accept and celebrate our true selves unreservedly:
“It’s about embracing your individuality, accepting you’ll never please everyone and taking a risk no matter the outcome… because if elephants can swim then surely anything is possible?” – Emma Buckley, Electric Pets
The band will perform at Y Not Festival on 28th July 2023 – tickets can be found here.
Hailing from the Dingle Peninsula in Ireland, Pa Sheehy is a singer and songwriter who was formerly known as the frontman with rock group Walking On Cars.
Sheehy’s momentum grew following the release of his 2021 solo debut, ‘The Art of Disappearing’, garnering millions of streams and critical acclaim from tastemakers across the world.
The musician returns today with a new single that serves as a taster for his forthcoming ‘Lost In A ‘90s Arcade’ EP, which will be released in the summer.
Nostalgic and beautifully sentimental in tone, ‘Meet Me At The Record Store’ is a moving piece of pop that recalls the artist’s visits to his local record shop as a teenager.
“‘Meet Me At The Record Store’ is the idea of going back in time and meeting my younger self to see what he’s like. I wonder if that eureka moment hearing Bowie in that old record store never happened, who would I be?”
You can catch Sheehy on tour this month – dates and venues can be found here.
One the most acclaimed British outfits to have emerged so far this year has been indie duo KIDS (aka Beau Blaise and Alex Harvey).
Today sees their return with another impressive new single, called ‘253’. Taking its name from a bus route that drives through the London boroughs of Camden and Hackney, the track’s lyrics are inspired by the feelings that arise when someone starts to fall for a friend.
The song is taken from KIDS’ freshly-released‘Love and the City 1’debut EP (out now), of which Blaise says:
“Our self-produced debut EP ‘Love and the City 1’ was born out of heartbreak. While working long term in a studio in Wales, I broke up with my girlfriend due to the distance. Then moved back to my hometown, London, reconnected with my childhood friend Alex, we wrote these songs and formed KIDS. The EP tells a story of growth and explores why some early relationships don’t last.
Alongside the release of their new record, KIDS have also announced a series of shows across the UK, starting this month in Manchester – dates and venues are below.
Acclaimed singer, songwriter and producer Romy Dya is back today with a stunning new collection of songs to enrich our lives.
Dya’s ‘Transformation’ project (out now) is more than just a record – it’s a sonic experience that covers themes of healing, meditation, emotions and reflection.
“I wanted to create something that would resonate with listeners on an emotional level and offer comfort and support in these uncertain times. With ‘Transformation,’ I aim to inspire the audience to take a moment to reflect, connect with emotions and find peace within themselves so they can find their authentic self.”
Lifted from the EP is new single ‘Let Love Heal’, which is lyrically inspired by the awesome healing power that love brings.
“This song is a powerful reminder that love is the most transformative force in the world, and that by opening our hearts, we can heal from the inside out. Whether it’s self-love or the love we receive from others, love is the key to transformation.”
To date, Dya has amassed more than two million catalogue streams on Spotify, and worked with the likes of Martin Garrix, Ghostface Killah, Busta Rhymes and many more internationally-recognised icons.
London-based indie outfit Tugboat Captain have just unveiled a charming new single that deserves your attention.
‘Like Caroline’ was written as ‘a love letter to leafy, suburban South-East London’, and treats listeners to a melodic fusion of dreamy indie and nostalgic pop.
Impressively, the song was created entirely by the group themselves – from the songwriting and performing, through to the production, engineering and mixing.
Initially formed in 2017 as the moniker for multi-instrumentalist Alexander Sokolow, the Tugboat Captain project has grown over the years to become a fully-fledged four-piece band, with three albums already under their belt – as well as tastemaker approval from the likes of Clash and Riot magazines.
London-born musician Puma Blue (aka Jacob Allen) seems to be one of those talents that everyone has a soft spot for.
Today sees the return of the Atlanta-based artist with the release of a sublime new single called ‘Pretty’. Speaking on the meaning behind the song, Puma Blue explains:
“it’s about feeling dissonance with what you see when you look in the mirror. it’s all my insecurity, all my ugliness, my confidence, sensuality, desire to give myself over to romance – in a song.”
The track is lifted from Puma Blue’s upcoming sophomore album, ‘Holy Waters’, which is scheduled for release on the 1st September.
The artist tours North America throughout the month of May, and Europe in September (including a show at London’s iconic Koko on the 28th) – tickets can be found here.
New York’s Strawberry Launch have been winning over fans ever since their formation back in 2018.
This much-praised collective of musicians have grown a reputation for crafting pop-rock anthems that are not only energising, but also thoughtful and emotive in tone.
They’re back today with another impressive new release that deserves your attention.
‘Ready Yet’ is a ‘coming of age’ song that was lyrically inspired by the thoughts and feelings which occur during our transition into adulthood.
“‘Ready Yet’ is an honest soliloquy about the fear of getting older. The warm and truthful pop ballad shares the familiar anxiety of losing one’s purpose and clinging to the small moments of early life, while easing into the waters of adulthood.”
To date, this emerging group have picked up support from noted industry outlets like Atwood Magazine, Rolling Stone India and Under the Radar. On Spotify, they have amassed more than 200k career streams and currently command 23k monthly listeners.
Strawberry Launch play New York’s Baby’s All Right on the 3rd May and The Sultan Room on the 7th June – tickets can be found here.
