
A captivating pop sound, one which reminisces of 90’s Max Martin-style productions, while still being individualistic and bold.

A captivating pop sound, one which reminisces of 90’s Max Martin-style productions, while still being individualistic and bold.

Could a breezy, mellow pop song that lasts just 95 seconds be enough to win you over? It did with me…

This sound by Leeds based four-piece Noya Rao lies at the intersection between smooth jazz and indie. It’s a blend which isn’t new, but rarely perfected in the way that you can hear on ‘Pina’.

Already on her way to global domination (with over 13m Spotify streams worldwide), Silver Sphere debuts this subtle yet sassy pop number today and it’s totally mesmerising.

“It came from a genuine place. I’d be stressed out, or bawling my eyes out, and the songs would come very organically. If we ever spent more than an hour trying to figure out a hook or a verse, we scrapped it and just kept moving.” Travis Mills, girlfriends

Sublimely ethereal, experimental and luxuriously textured tones from a new talent who pushes the boundaries of soul so beautifully.

A hugely talented alt-rock trio from Leeds who create music that on the surface sounds playful and whimsical, but is actually confronting the real struggles of the human mind. This song, for instance, focuses on suicidal thoughts.
“To me the song serves as a way to get those thoughts out of your head. When we play it live and get a room full of people to sing and clap along it helps combat the loneliness that often perpetuates those feelings. As the wise sage Shrek always says; ‘Better out than in.’” – Adam Pardey, Caro

Notes of indie, lo-fi pop and jazz come together in a uniquely charming style from this Belgian talent.

Here’s a really exciting pop talent who’s sound appears delicate and subtle at first, but if you listen carefully you’ll experience subtle elements of a darker and more industrial edge to the production.
It’s an experience that is full juxtapositions which means you’ll have to play this song more than once to really experience the richness of the track.

Eclectic pop that feels eccentric and quirky but still maintaining a cool, finessed edge.
“I found myself reflecting deeply on childhood naivety and the freedom from the realities of the world and growing up, back to what often feels like a simpler time. Catching butterflies is a metaphor for that lost innocence and purity of life when we’re young. Especially lately, the intensity of this feeling has grown with everything happening in the world and I want to use this song and my music to connect with others who may be feeling a similar way.”

American born, UK based pop newbie Denis Coleman is still only 17 years old and has already hit over 1.5 million streams since his debut ‘Make Friends’ in May.
“Writing ‘Like I Can’ was a liberating process. I am a big over thinker and in some ways the song was written as a letter to myself. I’ve been in positions where I doubt myself and miss out on a great opportunity because I lack the confidence. Like I Can is the voice in my head reminding me to take a chance.”

A massive psychedelic rock sound from an outfit emerging from England’s Stoke-on-Trent. It’s a sound that is unapologetically loud, powerful and arresting.
“A tribal marching beat packed full of swagger for the scorn lovers.”
Corona permitting, you can catch these guys live on the 18th October at Hit The North Festival.

Lil Late is a fresh talent from Los Angeles, with roots in Dhaka. The sound he creates results in a smooth blend of electronic pop and soulful vibes.
“The lyrics were inspired by a pretty common, albeit toxic situation where you want the person who hurt you, back in your life even though you know better.”

Introspective lo-fi pop with a sense of melancholy.
“I write songs for people who are still figuring out life, relationships, and their own happiness. I use my music as a tool to figure all this shit out and I find it cathartic that so many people who listen to my music relate to the things I am feeling… It’s like we get to figure it all out together. Music is the only way I can get some of the negative thoughts out of my head.”

A London-based duo who present themselves as a digital project, with a flair for slick beats. This track is a luxurious reworking of Metronomy’s 2011 single of the same name, and is a pure synth delight to revel in.
“We want the music we create to take the listener into a place of escapism.
Lyrically, sonically and visually, there’s a sense of taking yourself away from
the world around you, whether giving yourself over to the moment or losing
yourself in a feeling of nostalgia. We call this feeling of escapism
‘The Soda State Of Mind’”.

A polished and sleek piece of melodic electro pop which still feels emotive despite the Swedish lyrics!

A chilled and refined approach to indie electro pop from a new English talent and former BRIT school alum.
“It’s about loneliness and feeling isolated in a busy world. Fake friends and false conversations. I need to make sure I’m around the people who know me best or I can really lose it.”