“The song was written just after finding out my girlfriend at the time was moving abroad for a year. It felt really raw and this was the first thing I wrote. A year later Joakim picked up the track and brought it to life with his killer production!“
Track of the week. While there’s been a resurgence of 90’s techno and rave sounds lately, the balance of playing with the past and taking it to the future has not always been great. This though… Damn. It’s electro pop with a ruthless beat structure. Something that takes you hostage and demands your attention. And I am living for it. For a while it’s felt like the innovation from Swedish pop was slowing down – COBRAH might have just changed that.
“BOYS WITH EMOTIONS is a title and a subject that I have both thought about and talked about for a long time. The inspiration for the song is that I, as both a man and a feminist has considered where I should put my focus to be able to influence in the best way – and what we can do to raise boys right and break the toxic structures and norms in our society. I also wanted it to be a great song that you can dance to – and that you don’t have to think about the message and simply enjoy the song.”
“In today’s social media climate it’s difficult to stay present sometimes and it’s noticeable in all kinds of relationships. I wrote ‘Effort’ about being in a relationship with someone who can’t clock off of social media and just be in the moment with you.”
“Dad’s Bugatti’ is a euphoric party song about getting freaky and fun. It’s a song that gives you confidence and has a very “boss-ass-bitch” vibe; it’s very special to me.”
One of the brightest new Swedish exports. A dark pop sound with a unique lyrical take on something we have all experienced.
“When you become aware that you have ended up in some kind of limbo land. Maybe you got there to turn off your thoughts when everything became too much around you..? Although it can be nice for a while, you don’t want the days to just pass and lose track of yourself and your goals.”
Beautifully atmospheric, euphoric and melodic. What else would you expect from a Frida Sundemo release?
Skott returns and thankfully, that Scandinavian dark-pop essence has come back along with her.
As far as pop ballads go, this is one of the sweetest I’ve heard all week.
A conceptual, powerful and absolutely captivating sound that I simply can’t categorise. Completely refreshing and wildly exciting.
“I’ve been investigating my own relationship with social media, I even met with a mental health expert to find my own digital balance… It’s a true love-hate relationship.”
”’Breathe It In’ is about being bad at just taking a moment to take things in and to not really appreciating what you have at the time, and instead always rushing forward. That you start to appreciate something when it’s over and that you then realise how great things were but you didn’t acknowledge it at the time. It could be from a relationship perspective but also general things in life.“
