“Reason is the first song I’ve written that details romantic love. It’s my thank you note to a very important person who was the catalyst for my decision to quit my job and become a full time musician. The chorus is a thank you to her and the verses are about how we met and how she’s helped shape the man I am today.”
A heartfelt and powerful fusion of indie pop and soul.
“Your heart is so pure, I don’t want it to turn cold like mine.”
It’s been a hot minute since I have been sent some Italian disco that I’ve enjoyed this much.
Beautifully atmospheric, euphoric and melodic. What else would you expect from a Frida Sundemo release?
A phenomenal talent with a powerful life story to match it. When you listen to the classical piano, matched with it’s lyrical delivery, you can feel an intensity that you don’t often enjoy from such a stripped-back sound.
“When I first went to rehab, I was afraid I wasn’t going to be able to make music anymore, because I made music about doing drugs for so long, I didn’t know if I’d be able to do it without getting high. It took getting clean for me to realise that expression and creativity are the drugs I’ve been searching for all along. I’m still a junkie. I just get high off of music now.”
UK Tour
“For me, Flashback was always the song that had to come next. When I was writing it, it felt as though it was the first song I was truly writing from my heart. Essentially it’s about love, about that feeling you get for the first time, when you’re all in. You know there are going to be consequences and you know you’re going to get hurt – but you can’t do anything about it.”
“Crosswords is a song about the infatuation at the beginning of a relationship. It feels so magical and all encompassing, you’re too in love to see how bad it is. I wrote it a while back with a songwriter called Eg White, it was the first time we’d met and it came so naturally. It was co- produced by Felix Joseph, who brought everything together and helped me realise the sound I had in my head. It’s a really special song for me and I hope people can find their own story within mine.”
A melody that’s so beautifully simple, that the only thing upsetting me is just how short this song is. This kid has talent and I can’t wait to see what’s next.
“The core of the song felt so honest and relatable. No matter where you are in life, I think it rings true. Phil is so good at capturing big ideas in concise ways and I wanted the musical side to mirror that.”
Experimental and transformative, this sound takes you to places you never realised existed in your head.
