SHY Martin – l.o.v.e

TRACK OF THE WEEK

Alfitude has featured SHY Martin so many times that we should just call ourselves her biggest fans at this point. With that in mind, it won’t come as a surprise to know that our Track of the Week comes from this hugely acclaimed Swedish artist and songwriter.

‘l.o.v.e’ weaves elements of alt-pop with indie and adds a touch of shoegaze into the mix, creating a sound that feels raw and organic, while the melody evolves from understated verses to anthemic choruses.

SHY’s next full-length record is due for release next year. Oh, and fun fact: to date, SHY’s work as a songwriter has amassed her more than six billion streams. Beat that.

SHY Martin

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New Music: Lemi

Photo / Bjørk Ellingsbø

One of the most impressive newcomers to come across our radars from Scandinavia recently has been Lemi.

Signed to the powerhouse that is Made (who are already well known for their work with AURORA and Sigrid), this artist creates bold, punchy pop songs that are not shy of delivering drama, as is the case with her new single, ‘Get Him Gone’.

The track was created alongside Whammyboy and Robert Gillies and encapsulates the rawness that comes with being a teenager trying to cope with love’s trials and tribulations. Speaking on the track, Lemi explains:

“I wrote it for me, but even more for everyone else who can relate. It’s not about what I’ve been through, but about something so many people experience. I get really angry, and then I have to write about it.”

Lemi

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Elliot + Reveal Party – nothing at all

“There’s something strangely liberating about writing through discomfort — through the unforgivable. Maybe it’s because it allows you to say what’s never been said, even as you feel a creeping fear of being changed by the story or identifying too closely with it.” – Elliot

Elliot | Reveal Party | Ones To Watch Playlist | Nordic Sound Playlist 

Sigrid – Two Years

Photo / Charlotte Alex

“‘Why did you let me go, when you want to be my woman?’ It was trying to see the situation from another person’s point of view, and in that way I could also reflect on my own perspective.”

Sigrid

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In-Store Tour 2025

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New Music: DeepFaith

TRACK OF THE WEEK

We’re going to be really honest with you… The first few seconds of this song didn’t connect with us at all.

But we also couldn’t stop listening… and well… we found ourselves completely mesmerised by the end, to the point where this is now our Track of the Week.

‘Y&I’ by DeepFaith (aka Byron Spencer and Danial Stricker) is just an utter delight to experience. Its surreal and experimental production, courtesy of Matias Téllez, bounces between genres as diverse as electronica, pop, synth – and even choral – all the while sounding like a cohesive piece of work.

Alongside the release of the song also comes a music video, which was created by DeepFaith’s closest friends, chosen acquaintances and family:

‘It’s community. It’s the world. It’s finding your people even when things feel or are shit in the church of the night.”

DeepFaith

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Nicklas Sahl – Love of My Life

“‘Love of My Life’ is about the dream of finding true love – and just as much about how exhausting, painful, and endlessly lonely the search for it can be. That feeling of knowing she must be out there somewhere, yet having no idea where to look. Hinge dates, endless nights out, and solo bike rides home through Copenhagen started to feel more and more meaningless. I wrote this song mostly as a way of letting go of the pressure to find ‘the one’ – with the quiet hope that sometimes, it’s only when you let go, that you actually find what you’ve been searching for.”

Nicklas Sahl

ORA – LIMBO

Photo / Olivia Krüger

“It’s about accepting that when you’re living with ADHD – which both my brother and I do – you may never experience life in a ‘normal’ middle ground. And that’s okay. We wrote this as a celebration of that difference” – Lea, ORA

Taken from the new album, ‘:(:’, which is out now.

ORA

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New Music: GIMI

We honestly can’t remember the last time that we featured talent from Denmark, so we’re really excited to be sharing with you a new artist from the region, who goes by the name of GIMI.

This Copenhagen-based, Danish-Kosovan singer and songwriter has been steadily gaining traction from the release of only a handful of singles so far.

New single ‘Communicate It’ treats listeners to a beautifully introspective piece of dark pop which is sonically experimental but also emotionally charged. Speaking on the track, GIMI explains:

“I wrote this song about this deep rooted need I have for validation. It’s about how we often seek self-worth through the attention of others, turning casual hookups into a search for approval and trying to find your value in someone else’s desire.”

With support from the likes of BBC Introducing, KALTBLUT and The Line of Best Fit, it’s quite clear to us that this talent’s momentum is on the rise.

GIMI
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LOVA – It’s Alright


Photo / Lamia Karic, Studio Forgatmigej

One of our favourite Swedish pop talents from recent years has been LOVA. This starlet has yet to disappoint us with her releases, and while her new single, ‘It’s Alright’, is a little different from her usual sound, it’s still just as mesmerising to experience.

The production is sonically sharp and minimal, while the lyrics tell of the temptations to settle for just ‘fine’ and inspire us to make the most of our situations in life.

‘It’s Alright’ was produced by Oskar Wildén, who is also known for his work alongside other Scandi pop icons like Dagny and Tove Stryke, and showcases LOVA’s continued evolution through her music.

“I was a really shy, introverted kid, and I tended to keep myself in the background, but I had a lot on my mind,” she says. “I needed music as an outlet to express myself, so I learnt a few chords and wrote a few ideas down in my own invented language.. The more I did it, though, I started to come out of my shell.” 

LOVA

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Mathea-Mari – Tired of Fixing A Broken Heart

Norwegian pop artist Mathea-Mari has released a new single this week, called ‘Tired of Fixing A Broken Heart’.

As the title suggests, this is a melancholic pop song with sincere lyrics that was created alongside a stellar team of musicians – Christian Burns, Matt Alvers, and producer Chris Gill.

Mathea-Mari already has an accomplished career within the Scandinavian music scene. Now aged 24 years old, this singer and songwriter first launched her career on Norway’s Got Talent at age 12. She also won the country’s Melodi Grand Prix Junior 2014, which is no mean feat!

Mathea-Mari

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New Music: Spawner

Photo / Fanny-Alba Bang Jönsson & Mathilde Ferro Fransen

“‘Can’t Find You’ is a song about searching for someone, or something, who literally disappears in front of your eyes. The person shows up in very strange places and keeps leaving weird clues, like in the pages your notebook.”

Spawner

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Varas – Eaten By Worms

Photo / Lamia Karic, Studio Förgätmigej

Varas is no stranger to these pages, so it won’t come as a surprise to regular visitors that we’re featuring the incredibly exciting Stockholm-based producer and songwriter once again.

He’s back this week with a brilliant new EP and single that both share the same name, ‘Eaten By Worms’ (stream the full record here).

As always, Varas presents us with sonic art that melds genres together in a way that only he can create so perfectly. Speaking on the lead track, the artist explains:

“The lyrics are loosely inspired by Geryon from Anne Carson’s long poem Autobiography of Red, where Geryon is a boy who is also a red, winged monster. In the song, he longs for the safety of a cage after crashing to the ground when his wings stop working. The track explores themes of self-preservation using whatever resources are available. The idea to write it likely came from the bittersweet nostalgia I felt when realizing I used to handle certain situations better.” With nuanced lyricism and intricate musical layering, ‘Eaten By Worms’ doesn’t just introduce the EP – it demands the listener’s complete emotional investment, setting a provocative tone that echoes throughout the entire collection.”

To date, Varas has found praise from outlets like The Line of Best Fit, Under the Radar, and Earmilk, while his songs have amassed more than 1.5 million streams on Spotify alone.

Varas

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Sarah von Reis – Nest

If you’re in the mood for some sweet indie pop, then we’ve got the perfect song to share with you today, courtesy of rising Scandinavian starlet Sarah von Reis.

‘Nest’ is a beautifully warm track that starts slow and hazy, gradually evolving into a euphoric climax that epitomises the emotions we experience when we’re deeply in love.

“‘Nest’ is a steamy, dreamy makeout song about one of those nights you wish would never end. There is this running joke in the lesbian community that a typical first lesbian date lasts until you break up. You meet at a bar, have drinks, go to her place and then you just never leave. You ‘U-haul’ and move in together in the first week and talk about the wedding on the second. Nest is about a first night like that, when you put down your sword and cease to exist beyond her arms. Hope this will be a song to keep the heat going through this winter!”

The track serves as another example of this Swedish singer and songwriter’s exceptional talent. Fans can expect Sarah’s debut album to drop next March, with a tour in her native homeland to follow. Exciting times for an exciting prospect!

Sarah von Reis

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New Music: HISSY

Photo / Nefeli Have

Danish artist HISSY (aka Martin Grønne) has unveiled this weekend’s anthem, and it’s called ‘Silenzio’.

If you love your indie-pop with an electro twist, then you’ll adore this track. It’s an energising and breezy style of sound, which is really quite compelling to listen to.

Lyrically, the song looks at the effect that people’s words and opinions can have on us – and our desire to simply ‘switch off’ these thoughts.

“The song is about needing to shut out other people’s voices if they’ve moved into your head and make it hard to hear what you feel yourself.”

While HISSY is Grønne’s foray into solo music, this musician is already well known as a member of the acclaimed group Virgin Suicide, which he serves as the front-person for.

In turn, Virgin Suicide has gathered praise from the likes of The Guardian, while also selling out shows across the globe and performing on iconic stages like Roskilde and The Great Escape.

HISSY

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New Music: 100%WET

Photo / Lucas Kober

Track of the week. We’ve made no secret of our admiration for emerging Danish music talent, so we’re stoked to be sharing with you another new outfit from the Nordic nation called 100%WET.

Signed to acclaimed label Crunchy Frog (home to The Raveonettes and Yune, among many others), this duo has caught our attention with their unique productions, which blend nostalgic 90’s sounds with shoegaze and electronica.

Euphoric new single ‘Ether’ will be our weekend bop and is very quickly becoming one of our favourite songs of the winter.

“‘Ether’ describes the juxtaposed feelings of being in an altered state of mind—the perception of momentary bliss while also experiencing everything at a dissociate remove.”

100%WET comprises of producers Jakob Birch and Casper Munns, while vocal contributions come courtesy of artists like Eir from Sweden (as featured on ‘Ether’), Polly from Denmark, and the UK’s Hockeysmith.

100%WET

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New Music: Carlina de Place

Photo / Cathrine Brix

Track of the week. We’ve got a really exciting new R&B-pop talent emerging from Denmark to share with you today, going by the name of Carlina de Place.

This 21-year-old Copenhagen artist left school at only 17 to pursue music, and it’s safe to say that the gamble is already paying off. Her new single ‘Selfish’ was produced by Morten ‘Rissi’ Ristorp, who is known for collaborations with Lukas Graham, Kanye West, and Beyoncé.

The track itself is beautifully emotive and gathers its inspiration from relationships that ought to end but continue to exist. The artist explains:

“’Selfish’ delves into a perspective of love that represents the opposite of fighting for it. Sometimes, that’s what we pretend to do when we’re only holding on to the dream of what we could have been.It can be hard to face the truth, but what if the greatest declaration of love would be to let go of it.”

While only Carlina’s third release to date, it’s clear to see that this newcomer is destined for great things, so keep this kid on your radars.

Carlina de Place

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Vilhelm Buchaus – My Mistake

Photo / Sandra Thorsson

Track of the week. The mighty Vilhelm Buchaus is back with yet another big song to remind us just why he’s becoming one of Scandinavia’s hottest musical prospects.

‘My Mistake’ is an energising slice of pop-rock that is impossible not to enjoy. The melody is anthemic, the vocals are captivating, and the lyrics are likely to resonate with anyone who’s ever loved the wrong person.

“’My Mistake’ is about a complicated relationship where two people are stuck in a destructive cycle, constantly coming back to each other, even though they both know it will end in disappointment. The song reflects emotional confusion that ultimately leads to pain.”

This track could easily get an arena crowd on their feet and goes to show just how much potential this rising talent has. Fans can look forward to Vilhelm’s debut EP, called ‘Quiet Rooms’, being released soon via TEN.

Vilhelm Buchaus

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Orlando Hotopf – Half Light

We’ve made no secret in the past about our love of Stockholm-based singer and songwriter Orlando Hotopf. This immensely talented artist returns with a new release today, titled ‘Half Light’.

Refreshingly raw in form, the song looks at the dynamics of caring for someone who needs help. The topic is approached with sincerity and emotion, and overall, this is a very moving song.

“Normally when I write songs they come out intuitively and I figure out the meaning later on, but this one was different. It is about processing the reality of supporting someone who is not well. It’s my way of saying that I will always be there, will stay strong and will guide them home even when the road feels long and the ending is barely visible.”

‘Half Light’ was recorded in Arcade Fires’ old studio in Canada, with production from Tyler Neil Johnson and mastering completed in London’s iconic Abbey Road.

Orlando’s music has gained good momentum in recent months, amassing several thousand streams on Spotify from only three singles.

Orlando Hotopf

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