Tag: Watch

Watch: Eric Saade – Every Minute

I’ve often featured talent from Sweden’s most-watched television event, Melodifestivalen. You’ll be hard pressed to find a famous pop artist from the Nordic nation not to have been involved with the competition at some point in their career. It runs for six weeks and acts as a process to select country’s Eurovision entry.

This year saw the return of the hugely popular Eric Saade – one of the biggest names in Swedish pop from the last decade. And while he was declared as the runner-up eventually, he delivered one of the most experimental and avant-garde performances ever to be seen on the show’s 62-year old history.

Watch: bülow – First Place

Nearing half a billion (yes – billion) cumulative streams to date, bülow’s rise to stardom has been pretty meteoric to say the least.

And it’s with good reason; her uniquely original style of music making infuses alt-pop with clever observations, personal confessions and a boundary-breaking spirit.

The songs sound future-forward yet relatable, and the melodies are easy to listen to and connect with. That winning formula continues with the release of her new single, ‘First Place’.

“It’s about somebody who wants your attention but isn’t very genuine. Since we weren’t friends, why do you care today? I definitely went through this experience with a couple of people who only reached out when it was convenient for them. Quarantine was a big light to see who was actually in my life for the right reasons and who care about what was going on. Sonically, it pushed me in the direction I’m headed.”

bülow

Watch: Welshy – Haiti

Irish producer Welshy’s momentum continues to grow as he debuts visuals for the wildly successful dance anthem ‘Haiti’.

The track has already amassed over four million streams and just hit the Top 20 of the UK Shazam Chart.

“’Haiti’ originally started as a fun video I made of me slapping a rugby ball and turning it into a beat, and you’ll see some references to that in the video. TikTok played a huge part in this record getting recognition, so it was so cool to see those references too. I also love the amazing Irish dancing, which is a nod to my background. This was such a fun and rewarding experience, and I hope you enjoy it too.”

Welshy

Watch: Leyla Blue – What A Shame

With Women’s History Month launching this week, Leyla Blue’s viral anthem for female empowerment ‘What A Shame’ has truly made an impact.

To date, the song has been featured on over 200,000 TikTok videos (using the original audio), and amassed over 15 million global streams after landing on more than 15 Spotify viral charts.

“I’m just starting out. There’s so much more I want to do and so many more people I want to reach. For me, the ‘I made it’ moment is some manifestation of inspiring or helping others to reach their potential – having a real effect on a life.”

Leyla Blue

Watch: Lava La Rue – Magpie

Dreamy, almost cosmic fusions of RnB, soul, pop and jazz from London’s finest, Lava La Rue. This track is bliss in it’s purest form.

“The ‘Magpie’ music video is London’s subcultural history timeline personified into a person walking through a tube carriage. Showing many elements of how British Caribbean sound system culture, UK black punk, Notting Hill carnival, 2000s Grime and more, would become the blueprint of the contemporary music scene we know today. Pay close attention as each small detail represents moments of both the rise & sometimes the decline of these movements.”

Taken from the new EP ‘Butter-Fly’ which is out now.

Lava La Rue

Watch: Mob Rich – Everything and Nothing

“’Everything and Nothing’ makes us think about every first date we’ve ever had. In that moment the possibilities are endless. You could be sitting across the table from someone you will spend forever with, or they might just be here for drinks and maybe a one-night stand. 

Sometimes you can be so infatuated by a person that you start to imagine every possible scenario with them play out in your mind, and in that fleeting moment you feel all the emotions at once? A visceral landslide. It’s almost too much to take in. Nevertheless, we continue with 21 questions and stare at each other from across the table, feeling both everything and nothing. 

And when it does end up lasting longer than one night a whole new definition of everything and nothing starts. It becomes about the price we pay for being completely vulnerable with someone and all our ups and downs in relationships. The ability to feel on top of the world and also sometimes, unfortunately, the complete opposite.”

Mob Rich

Watch: lilspirit – 4ever

The rise of lilspirit has been quite phenomenal over the last year. Now garnering over 300k monthly listeners on Spotify alone, the pop and RnB crooner unveils visuals for new single ‘4ever’. It’s a confident sound that shows this LA-based talent has his eyes set on global domination.

 “I just want everyone to know I’m not slowing down. I’m set on being the biggest”.

Taken from the upcoming project, ‘spiritworld’ which is due later this year.

lilspirit

Watch: Fousheé – single af

This is some of the most outstanding soul you’ll listen to all week. Watch as Fousheé displays the empowering meaning behind being ‘single af’ in style with friends.

Look out for the end of the video; there’s a short skit where a suitor is attempting to get Fousheé’s attention, played by phenomenally talented Teezo Touchdown.

Fousheé

Watch: Fernweher – Armor

Italian singer-songwriter and visual artist Fernweher fuses elements of electronica, dream-pop and downtempo with RnB to create a sound that feels ethereal, intense, and hauntingly emotive.

“Sometimes you try to get to know people that will never reveal themselves completely or will hide their fragility under some uncommon reactions. When you go through a tormented breakup and face your demons, you end up being stronger. It’s as if every disappointment over time builds an Armor around you.”

Taken from the  debut album “Everything Is Purple” which will be released later this year via the Berlin based label SPRINGSTOFF.

Fernweher

Watch: Niko B – International Baby

“In the lyrics I speak about loads of things personal to me and also things that regular kids my age could relate to for example pasta king, how expensive clothes are, I even have a lyric about Butlins in this song. When I get married I’ll probably sprint down the aisle to this song.”

Niko B

Watch: Clubhouse – Weekend

After an unexpected yearlong pause (due to band member Max’s battle with bone cancer), Ohio’s finest indie-pop outfit release the visuals for ‘Weekend‘, which was featured here back in May 2020.

Now the group are back in full force, sharing a collective vision with themselves explained best by Max himself:

“Make the most of the life you were given, because you only have one life to live.”

Clubhouse

Watch: MAGUIRE – Melt

London-based multi-instrumentalist and singer Gillian Maguire unveils visuals for new single ‘Melt‘, and they are as stunning as the song itself.

Produced by Liam Howe, the track begins with a cascading una corda piano refrain and gradually unfolds into a crescendo around those beautifully layered vocals. On the video, MAGUIRE says:

“Following on from themes of oneness in one form or another, the video was inspired by this struggle with the physical world, the dancer representing my battling subconscious. As the dance unfolds we gradually give into each other to become one; the struggle is finally over.”

MAGUIRE

Watch: Zoe Wees – Girls Like Us

Hugely talented Zoe Wees releases visuals to her new single ‘Girls Like Us’, a song with empowering lyrics that send a message of togetherness and solidarity to girls around the world who feel the pressures of society.

“This video hopefully shows both sides of how I’m feeling right now.  I’m working hard on becoming the confident artist that I want to become, but I’m still a young woman, like many others, who’s always a comment away from being knocked back down. This video is that pain, but also the drumbeat for the empowerment I feel.”

Zoe Wees

Watch: Tom Grennan – Little Bit of Love

A beautifully honest yet euphoric pop-ballad, packed with raw emotion and an uplifting essence.

“This video is a representation of toxic masculinity and unconditional love, told via a story of two brothers. It was amazing to bring my song to life with one of my closest and long-time friends Keane Shaw, not only a close friend but someone who’s artistic vision I admire immensely.”

Tom Grennan

Watch: Olivia Rodrigo – drivers license

“When I came up with ‘drivers license,’ I was going through a heartbreak that was so confusing to me, so multifaceted. Putting all those feelings into a song made everything seem so much simpler and clearer – and at the end of the day, I think that’s really the whole purpose of songwriting. There’s nothing like sitting at the piano in my bedroom and writing a really sad song. It’s truly my favourite thing in the world.”

Olivia Rodrigo

Watch: Zara Larsson – Talk About Love (feat. Young Thug)

I make no secret of how awesome I think Zara Larsson is – she’s established herself as a Swedish pop powerhouse in an exceptionally short space of time. This release was produced by Mike Sabath and features a melodic verse from Young Thug.

The new album ‘POSTERGIRL‘ is released 5th March.

Zara Larsson | Young Thug

Watch: Emeryld – Right There

Some of the finest alt-RnB you could ever wish for, courtesy of New York talent Emeryld. Raw tones of melancholy are served in a beautifully finessed production that is immediately mesmerising.

“‘Right There’ feels like a slow motion bike ride towards the sunset on an early winter evening…that’s just a little too cold to bare.”

Emeryld