Tag: Watch

Watch: HONNE – WHAT WOULD YOU DO? (feat. Pink Sweat$)

Ushering in a new era of their sound’s evolution, Alfitude favourites HONNE join forces with breakout RnB star Pink Sweat$ on the release of ‘WHAT WOULD YOU DO?’.

The accompanying visuals (directed by Ian Robertson) tell of a love story that unfurls in the heart of a pastel-toned suburbia, with HONNE cast in supporting roles as paper boy and gardener. Pink Sweat$ also features, performing his verse through the dashboard screen of the protagonist’s soft-top convertible, with the video matching the warm, summer glow of the track itself.

“In the past, we’ve limited ourselves. We might get to a section of a song and things are getting really exciting, but we then pull ourselves back and say, ‘Can we really do that?’. Now, we’ve sidestepped the rules and done whatever we wanted to do.” – HONNE

HONNE | Pink Sweat$

Watch: EREZ – They’re Coming

NYC born, Israeli-raised artist EREZ returns today with her immensely entrancing dark-alternative number, ‘They’re Coming’.

This is song that carries with it a moody and cinematic soundscape, accompanied by an eclectic electronic production and powerful vocals. The rebellious track is a stand against government power plays, and the stunning visuals expand on the concept further:

“This video is about resisting the corrupt powers that try to control us by using fear. Putting a spotlight on how those powers escalate hate between people instead of cultivating peace. In this video we resist their attempts to silence our critique. The character is protesting those tainted powers by dancing his way through LA and occupying space in a peaceful way. He’s showing he is present, full of life, and not defeated by their darkness. He is very much present and alive and is inspiring others to feel the same.” – EREZ

EREZ

Watch: Olive Amun – Blues

Australian up and comer Olive Amun unveils visuals for ‘Blues’, and with it also comes the release his new EP, ‘Don’t Leave Yet’. Speaking about the project he says:

“I noticed in a lot of the demos I was making, I kept saying these 3 words… don’t. leave. yet. It was unintentional, but after a while I knew this was the recurring theme and had to be what I base this project off of. ‘Don’t Leave Yet’ is filled with self exploration; musically and figuratively speaking. This was the first time I got comfortable with the uncomfortable and didn’t hold anything back. After about 6 months and 50+ song ideas, I finally had the EP I was looking for. When you play it front to back you really get a taste of everything that I have in my locker. I knew I had so much more to give artistically than I had showcased in the past, and this body of work was the perfect opportunity for me to finally go for it and not hold anything back.” 

‘Don’t Leave Yet’ is out now.

Olive Amun

Watch: Drew Sycamore – Jungle

Danish-Welsh star Drew Sycamore returns today with an epic blend of power-pop and synth in the form of new single ‘Jungle’.

Drew’s latest album ‘Sycamore’ (out now) was written and recorded in just 30 days, in collaboration with Fridolin and Frederik Nordsø and songwriter Lasse Boman.

“’Jungle’ is made under a violet sky where I found myself in a particularly melancholy nostalgic mood. I was involved and not in love at the same time and everything felt so overwhelming. Life has a funny way of sorting itself out and I guess the emotion that came out in ‘Jungle’ was this feeling of a backwards fall of a cliff into the deep sea. I had to just float and surrender to things unfolding by themselves.”

Drew Sycamore

Watch: half•alive – TIME 2

Long Beach based trio half•alive return with their new song ‘TIME 2’, which was produced by the legendary Ariel Rechtshaid (Vampire Weekend, Adele, HAIM) and co-written with Dan Nigro (Olivia Rodrigo). The music video was self-directed by the band and long time collaborators JA Collective.

“The lyrical message of ‘TIME 2’ ended up shocking us in a very prophetic way… The song speaks about waking up in the chaos of life and remembering a child-like state of mind. It calls to reset, and return to the beginning. The moment we finished writing the song, the world was subdued into a global time-out. Production on the song, along with everything else, came to a standstill. A year has passed, and now in May 2021 we find ourselves looking down at the lyrics in awe…”

“I’m fleeing to the wonder I lost when I was younger, the simple child state of mind.

It’s comin’ like the sunshine, rising in the morning.  I’m waking up it’s time—

Fighting the constant, forgetting to give it up.

I forgot what I wanted, now i’m waking up it’s time.”

half•alive

daysormay – Ego

One of my favourite outfits of late, daysormay are back, with new single ‘Ego’. Oscillating between the points of view of multiple characters, this is a hard-hitting and intense track that still somehow feels eccentric and fun at the same time.

“’Ego’ started as a songwriting exercise. I was trying to see if I could write in different voices, as different characters. My goal was to be as un-aidan as possible. Just to see what I would get. – Aidan Andrews, daysormay

Watch out for the upcoming album ‘Just Existing’ which lands this autumn. 

daysormay

Watch: Fionn – Hold Off

Canadian outfit Fionn have released some serious bops this year. This is unashamedly joyful pop music that guarantees a smile on your face; something I think we could all do with right now!

“‘Hold Off’ is an upbeat and lighthearted song about letting go of a toxic relationship and finding the joy and strength in being alone. The song doesn’t take itself too seriously, and we wanted the video to follow suit. It’s fun and colourful with outfits inspired by the early 2000s. We wanted the video to portray us living our best lives despite what the person we are singing about may have done.”

Taken from the new EP ‘Candid Constellations’ which is out now.

Fionn

Watch: renforshort + glaive – fall apart

‘fall apart’ marks an anthemic production debut for renforshort, who teams up with the equally fantastic glaive on this piece of pop-punk perfection.

“This song has been a favourite song of mine for so long now, I feel like I’ve been waiting forever to put it out, I knew it needed a feature though and that’s why it was taking even longer, legit a year later I knew who I wanted to do it and we got glaive on it, who is probably one of my favourite artists ever, so I’ve been so excited about that for so long now and I think it’s a really cool song.” – renforshort

Taken from renforshort’s forthcoming EP ‘off saint dominique’ which is out on 4th June 2021 via Interscope Records.

renforshort | glaive

Watch: Tom Did It – Thinking Too Much

Rising 18 year-old UK artist Tom Did It unveiled the visuals for infectiously catchy ‘Thinking Too Much’ today, which also happens to fall on Mental Health Awareness Week.

Initially released last year, the song has since become a fan-favourite, and one which firmly placed this talent on the music radar. Built over a captivating trap-infused production, Tom wears his heart on his sleeve as he takes us on a journey through his cluttered mind.

Tom Did It

Watch: We Will Kaleid – Lure

One of the most interesting projects to emerge from Germany in recent times, art & experimental-pop duo We Will Kaleid return today with the mesmerising ‘Lure’.

The track demonstrates a perfect balance between something that is conceptual and avant-garde, while also being emotive and thought-provoking. On the song and video, they say:

“‘Lure’ makes a subtle but profound statement about the changing nature of human relationships, rebuking a world that seems to prioritise followers over enduring connections. We tried to capture a feeling of uncertainty and confusion in the video, visualising the loss of our own sense of self through the progressive deconstruction of Marcia’s character, as it’s slowly taken over by leering digital phantoms. We chose an experimental visual approach, bringing together old and new techniques to create something appropriately dystopian yet nostalgic.”

Taken from the EP ‘Aphasiac’ which is released on the 21st May 2021.

We Will Kaleid

Watch: Little Simz – Woman (feat. Cleo Sol)

Truly, Little Simz has blown me away more than I ever thought possible this year. Hot on the heels the from the release of sensational ‘Introvert‘ comes another outstanding piece of music.

Sonically and visually ‘Woman’ is just supreme; and with Cleo Sol as a feature, how can this record be anything less than perfection?

Taken from the upcoming album ‘Sometimes I Might Be Introvert’ which is out on the 3rd September 2021.

Little Simz | Cleo Sol

Watch: Fickle Friends – Won’t Hurt Myself

If memory serves me right, I think I first featured Fickle Friends back in 2014. And yet they still continue to surprise me seven years on.

The forward-thinking electro and indie-pop quartet have just released new EP ‘Weird Years: Season 2’ (out now), and to mark the occasion they’ve also unveiled some fabulous visuals for ‘Won’t Hurt Myself’.

“‘Won’t Hurt Myself’ reflects on when relationships end and you can’t help but criticise every decision you made. Did I jump in too fast? Why did I let myself get hurt for so long? Your heart aches so much you can’t feel anything else. You are numb.” – Natti, Fickle Friends

Fickle Friends

Watch: EMM – ACT II: VICE

LA-based pop artist EMM releases the second instalment of a 3-part musical and visual experience today.

This video picks up from the character EMERALD (EMM) evolving into RUBY after slaying her first demon to take back her power. Talking about the video, EMM says:

“I’m not sure what people will have to say about it, but I can guarantee you won’t ever see another music video like this. Make sure you watch the whole thing; it only gets crazier as you go.”

Check out the precursor video ‘ACT 1: ADDERALL’ here.

EMM

Watch: L’Rain – Blame Me

by Andy Swartz

Brooklyn-born and based experimentalist and multi-instrumentalist Taja Cheek (aka L’Rain) releases stunning visuals for new single ‘Blame Me’ today.

The song itself is a reflective piece that looks at guilt and loss, and the visuals accompany that theme with a surreal and esoteric essence.

“I am fascinated by clowns’ predilection for entropy and absurdity, and by their general role as the ultimate icon of emotional complexity (the tears of the clown…). There’s also something about “freaks” that make me feel at home: people who are deemed useless, dangerous, or too strange to understand. Who doesn’t feel misunderstood in this time of social media, social chaos, and social scarcity?”

Taken from the upcoming LP ‘Fatigue’ which is out on 25th June 2021.

L’Rain

Watch: Baby Queen – Dover Beach

The 23-year old South Africa-born, London-based artist is back today with an infectiously catchy power-pop bop that will stay with you all day.

“In school I was obsessed with this poem called ‘Dover Beach’ by Matthew Arnold and I always wanted to visit the Dover cliffs, so I went there alone on a writing trip in October last year. I actually wrote the melody and lyrics of this song while I was sitting on the beach. It’s about being infatuated with somebody and seeing them everywhere you look. I was kind of pissed that I went to look at the beach, all I could think about was this person, hence the lyric ‘you stole the view of Dover Beach.’ It’s another internal struggle with my own insecurities and a sort of acceptance of the fact that I can’t escape my daydreams of this person, even if I go to a different place.”

Baby Queen

Watch: Millie Turner – Concrete Tragedy

by Em Marcovecchio

Born-and-raised East London talent Millie Turner’s ‘Concrete Tragedy‘ is a midnight dance-pop anthem-in-the-making. On the video, Millie explains:

“This video is a visual representation of dancing on your own. Combining the many parts of who we are when we’re by ourselves, I wanted it to feel like you’re entering a world of imagination that comes alive when we express ourselves.”

Taken from the upcoming 8-track mini-album ‘Eye Of The Storm’ which is out on 16th May 2021.

Millie Turner

Watch: TRIBE – Shining A Light

TRIBE are a British trio with a distinctively confident approach to indie-pop. Their sound feels emotive, impassioned and daring. It seems like only a matter of time before they start to gain significant traction, so I feel quite excited to share with you their debut music video today.

The video follows the separate stories of each band member while they experience different troubles. They all eventually find their own sense of relief and joy within a ‘blue light’, which eventually transports them into a studio space where they perform ‘Shining A Light’ together.

TRIBE

Watch: Anthony Ramos – Say Less

“‘Say Less’ is a transition song into this darker world I am exploring in my music. This video is a depiction of two people in a fleeting inferno of a relationship – one that can never be stable – but is too amazing to give up in spite of the inevitable outcome. They’re keeping a flame alive that will eventually burn out or explode. Not sure how it’ll end up, but in the meantime ‘Say Less’.”

Anthony Ramos